Marketing Director
HYPEBEAST
Hong Kong
6天前

Responsibilities

  • Oversee the marketing budget across digital channels and work collaboratively with regional heads to establish regional marketing budgets for omni-channel usage.
  • Monitoring key metrics in customer acquisition costs and ROI on budget spent to ensure marketing efficiencies are aligned with business parameters.

  • Lead development of demand channel planning from nurturing core markets to developing emerging markets for future expansion across our various product segments and marketing channels.
  • Engage with external parties and brands to develop relationships on marketing opportunities and outreach; maintaining insights on opportunities and risk in our industry and market landscape.
  • Consistent evaluation of marketing and overall digital strategies to present a comprehensive POV on effectiveness in achieving our business goals and potential opportunities for expansion.
  • Work cross-functionally across global marketing, digital marketing, content, customer, special projects and regional teams to develop and execute marketing strategies.
  • Oversee the day-to-day management of sales and traffic performance through communications with merchandising and buying team to align on marketing and promotion calendars.
  • Prepare and present marketing strategy documents, quarterly business reviews, and executive-level presentations for alignments on strategies, performance and business direction.
  • Requirements :

  • 7+ years of experience in a multi-brand e-commerce / digital marketing role, experience in luxury & contemporary fashion would be a plus.
  • Strong written and verbal communication skills in English.
  • Demonstrates experience in creating and implementing digital and marketing initiatives that are scalable for high growth trajectory.
  • Exceptional organizational, interpersonal, communication, and time management skills as well as the ability to prioritize, multitask, and focus.
  • Passionate about fashion and HYPEBEAST culture.
  • Less experienced candidates will be considered for Senior Marketing Manager.
  • If you think you’ve got what it takes, please provide your cover letter, CV and expected salary. This position is based and located in Hong Kong.

    Candidate must be eligible to work in Hong Kong. Personal data collected is for recruitment purpose only.

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