Performance Planner
Hong Kong, Hong Kong


Position at Wavemaker

Reporting of the role

This role reports to : Performance Manager

3 best things about the job :

1. Global remit

2. Exciting performance accounts and it's our fastest growing

3. A tight-knit and supportive network & internal teams

In this role, your goals will be :

In three months :

  • Coordinate and plan global / regional campaigns as part of the team
  • Have attended at least 3 training sessions provided as opportunities to you
  • In six months :

  • Gain trust of client and feel confident making recommendations
  • In 12 months :

  • Deliver a thought piece to our clients on a trend on SEM / Programmatic / Social
  • What your day job looks like at Wavemaker :

  • Supporting our digital team for a specific client business group :
  • Support core client teams in performance planning related to performance marketing campaigns with emphasis on paid search, programmatic, social
  • Coordinate with client / creative partners on creative assets
  • Set up campaigns and keep monitoring campaign performance and pacing, as well as conduct performance analyses on a regular basis, using a data informed approach to optimize campaigns
  • Work with line / data manager to complete reporting requirements : competitive insights, post buys, proof of activity, acceptance as required
  • Support on financial procedures and ensuring bookings and billings on system are accurate and up to date
  • Proactively sharing media innovation news and organizing expert POVs from within the Wavemaker network to ensure relevance for clients for all things Performance related
  • Regularly liaising with the main paid search and Shopping ads specialists (e.g. Google, Bing) to ensure we are constantly updating clients on their latest products and services
  • Liaise and communicate effectively with client and internal parties globally
  • Receive briefs and work on campaign planning to meet objectives
  • Show strong project management skills to help keep team on schedule with deliverables
  • Present ongoing findings and propose optimization strategies to clients regularly
  • Ensuring strong knowledge on or willingness to about all the tools that are readily available - be they proprietary, syndicated or third party.
  • And attend all the training that is available to you within Wavemaker and GroupM

    Minimum qualifications :

  • Minimum 1.5 year of digital performance marketing experience, with search engine background
  • Good command in Cantonese & English (Mandarin is a plus)
  • Regional or global experience preferable but not mandatory.
  • Detailed minded and highly organized person
  • Able to work independently but also a good team player
  • Great numeracy skills and ability to think critically
  • Think strategically with a proactive attitude.
  • More about Wavemaker

    Wavemaker is a billion dollar-revenue next generation agency that sits at the intersection of media, content and technology.

    We are obsessed with the customer's purchase journey and is what connects our mission directly to our client's business challenges.

    We invented WM Momentum, the world's most comprehensive study into how people make purchase decisions and have conducted over 375,000 surveys in 70 markets and across more than 30 categories.

    We are a business that is powered by the creativity and curiosity of our 8,500 people in 90 countries, united by our PACED values.

    We are a part of GroupM, WPP's global media investment management company.

    For more information, go to

    About Hong Kong

    Hong Kong's small yet highly dynamic and efficient media market means it gets to operate with agility. Its internet and digital penetration continues to grow year-on-year, and has the highest smartphone penetration in Asia Pacific at 87%, while tablet ownership clocks in at 57%.

    Hong Kong's digital market boasts a healthy mix of local, regional and global players, providing new opportunities in the media space.

    If you want a future in media and communications, and believe in Hong Kong's belief of "work hard, play hard", there is clearly no place more vibrant, challenging and exciting than Hong Kong, where opportunities for you to innovate and grow are unparalleled.



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