Assistant Director - Digital Marketing
Hong Kong

About Us

McDonald’s ® is one of the world’s most renowned leading brands in quick service restaurant industry with over 15,000 staff in HK, we are now looking for a high caliber candidate for the following position :


  • Develop strategy to capture and effectively utilize data in Derive marketing strategies in all market segments to maximizing profitability
  • Review cost and budget for each marketing strategies by analysis and appropriate projection, ensure an effective cost control on each program
  • Plan and oversee the implementation of promotion strategies
  • Experienced in customer insight tracking tools and provide recommendation on how to leverage to maximize ROI
  • Define digital marketing strategy on customer / membership acquisition & retention via the social media, digital marketing tools available in the market (i.
  • e. SEM & SEO, eDM) and re-targeting tools

  • Develop project timeline with agencies and internal stakeholder, ensures timely implementation
  • Monitor program performance and make adjustment to achieve target result wherever appropriate
  • Professional should

  • Bachelor degree or above
  • At least 10 years relevant experience specializing in digital marketing and consumer insight strategy development
  • Retail operations / Catering / FMCG experience preferred
  • Proven ability in stakeholder management from both technical & business perspectives
  • Strong sense of business analysis and acumen
  • Innovative and open minded
  • Fluent written and spoken Chinese and English
  • Applicants not invited for an interview within 6 weeks may consider their applications unsuccessful.

    Personal data collected will be kept and handled confidentially by authorized personnel for recruitment purposes only. We will retain the applications of candidates not selected for a period of no more than 12 months.

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