Data Analytics Manager – Marketing
Neo Derm Group Ltd.
Hong Kong


Data Driven Platform Development

  • Work collaboratively with marketing teams to ensure automated campaigns achieve business goals including customer targeting / re-
  • targeting and campaign response analysis

  • Work with business stakeholders to help them understand algorithm requirements and deliver high-quality solutions
  • Proactively make strategic recommendations to improve conversion rate, sales performance throughout the customer acquisition, relationship building and retention funnel
  • Deploy analytics capabilities ranging from organization BI to advanced models to improve ongoing insight generation process and the application of such in business relevant way
  • Commercialization of insights from data scientists under a customer-centric context and turn into business strategy
  • Ability to successfully convey all valuable insights with business action recommendations to senior management through effective presentation
  • Campaign Performance & Content Optimization

  • Monitoring and implement marketing automation platform
  • Monitor lead-to-opportunity-to-close progression through marketing funnel to attain business goals
  • Digital campaign testing and optimization (A / B testing knowledge is a must)
  • Hands on management of customer database and big data system to execute and optimize the marketing team’s lead generation efforts
  • Determine, regularly report on, analyze, and recommend actions related to improving KPIs for campaigns to improve lead generation
  • Perform in-depth customer and campaign analysis with recommendations.
  • Create and continuous enhancement of predictive modelling in improving marketing campaign efficiency
  • Implement dynamic content mechanism in various digital platforms (Website & APP) in the context of personalization
  • Data Collection & Customer Segmentation

  • Development of customer audience segmentation
  • Build customer oriented data, analytical and marketing automation structure with personalization capabilities
  • Plan and deliver modelling and database marketing activities starting with new customer acquisition to engagement of those customers to challenger bank
  • Develop and execute audience segmentation. Test and optimize digital campaigns to determine best content types / email elements for different target audience at different stages of purchase cycle to attain business goals
  • Recommendation

  • Make recommendations on strategies, procedures, platform roadmaps, and process improvements regarding marketing automation, sales / marketing alignment, measurement, and lead generation
  • Identify opportunities and provide recommendations for effective business analyses and campaign execution on customer / distribution channels.
  • Develop reports and recommendations on CRM and actionable suggestions
  • Apply statistical modeling and quantitative analytic to understand customer behavior and identify insights in providing recommendation for customer segmentation strategy, cross-
  • sell, up-sell and customer retention

    Data Analysis & Visualization

  • Deliver insights from the data visualization process and to identity business strategies from customer-centric approach
  • Analyze existing customer, product and platform data to identify, recommend areas for further improvements
  • Drive development of dashboard and manage BI solution development
  • The Successful Candidate

  • 8+ years digital marketing / CRM / database marketing management / marketing automation experience
  • Solid experience on defining and delivering customer segmentation and behavior models, and delivering customer targeting through a campaign management tool
  • Strong knowledge on matching & filtering, customer segmentation, scoring model & CRM platform capabilities
  • Data-driven combined with creative thinking and ability to translate data into successful marketing strategies
  • Ability to work independently and manage multiple projects at the same time in a fast-paced environment.
  • Strong leadership and managerial skill when working with senior management team
  • Strong and proven project and people management capabilities, ability to manage project plan timelines and budgets
  • A result-oriented person with a passion for excellence, high level of initiative and strong sense of responsibility
  • Proactive and with a can-do attitude
  • Good communication skills, excellent spoken & written English and Chinese
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