Brand Marketing Specialist
鰂魚涌, 香港
source : Dairy Farm

Is this your next challenge in marketing?

The challenge is to :

Brand Strategy

  • Implement brand strategies of banner and assist in the development of the brands’ positioning to strengthen the brand equity
  • Ensure all communications aligned with brand guidelines to drive the business objectives
  • Interpret and leverage market research from multiple sources to support strategy and brand building activities
  • Store Branding

  • Understand the store brand identity of Dairy Farm and translate this to excellence in execution at store level
  • Partner with store design team on translating the brand strategy into suitable visual merchandising equipment, customized for various stores sizes and environments
  • Do you have experience in brand marketing?

  • Bachelor degree in Marketing / Business Administration or related disciplines
  • Minimum 1-2 years of marketing experience especially in brand marketing and brand equity
  • Strong in stakeholder management, self- motivated with excellent communication and interpersonal skills
  • Creative, adaptable, high learning agility
  • Well-organized, enjoy working in fast paced organization
  • Good command of both written and spoken English and Chinese
  • Experienced in FMCG or retail industry is an absolute advantage
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