Consumer & Shopper Connection Planning Manager- Nutrition (Hong Kong Based)
Focus, Scope, & Impact :
Drive thinking on how to design marketing around E2E consumer journeys to achieve greater conversion, focusing on the set-up and consistency of the experience
Leading the connection of the brand business and creative strategies with a consumer-centric brand ecosystem , that will leverage owned, earned, shared and paid touchpoints as well as brand assets
Leads the customization of content for nutrition category touchpoints and / or channel based on key occasions and relevant triggers
Leads Shopper Promotions when it is a critical component of the big idea and scalable to ensure relevance and efficiency
Deliver innovative problem-solving techniques and an ability to drive material business returns. He / she will have to master the shifting of behavioral trends, new technology advancements and market conditions.
Designing and implementing E2E path-to-purchases that reflect technology trends, disruptive market forces and competition, and take into account consumer and shopper behavior and needs
Connecting brand experiences with brand rituals building in order to significantly improve weekly + conversion
Designing the next generation of consumer & shopper engagement strategy using both digital and physical touchpoints to deliver an end to end seamless experience, before, during and after purchase.
Leads Shopper execution guidelines and Supports Marketing Execution by handing over to Frontline Marketing robust activation tool kits and materials for seamless market activation
Role will require frequent communication with OU Frontline teams, Commercial / Channel Leads and close collaboration with End-to-End XP Design Strategy
KeY SUCCESS PARAMETERS
Experience with connections, digital marketing, and shopper desired
Experience in Marketing / Shopper Marketing / Franchise Marketing, Project Management and Agency Management
Experience working in cross -functional and cross-geographical teams is preferred
Experience working with marketing in the field is preferred
Our Purpose and Growth Culture :
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference.
We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves.
We focus on four key behaviors curious, empowered, inclusive and agile and value how we work as much as what we achieve.
We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
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