Senior Growth Marketing Manager
Hong Kong

Job Description :

  • Business owner of regional digital user acquisition, retention and upselling, especially focusing on app
  • Drive regional strategy and execution of digital marketing campaigns to deliver business results
  • Optimize online channels performance including Google Ads, Facebook Ads and ad networks to improve acquisition efficiency, user lifespan and lifetime value
  • Develop full-funnel media plans including media mix, audience segmentation and a / b testing
  • Master the nuances and usages of different data sources including Google Analytics, AppsFlyer and internal data sources.
  • And work with data team to enable in-depth marketing analytics

  • Analyze marketing funnel to identify pain points and improve overall effectiveness
  • Experienced in analytics and experiments on driving growth and solving issues
  • Work across teams to enhance conversion tracking, attribution model and marketing analytics capabilities
  • Job Location : Hong Kong

    Requirements :

  • Minimum 7 years in digital marketing preferably performance marketing;
  • regional experiences is a must; entertainment / media / tech industry experience is a plus

  • Knowledgeable in app advertising including regional media landscape, event tracking and fraud
  • Relevant experience from working in a high-growth company with sizable media budget
  • Result driven, with excellent interpersonal skills on how to collaborate with local teams to achieve business results
  • Problem solver with a growth mindset
  • Proficiency in Google Ads, Facebook Ads Manager, Google Analytics and Appsflyer or equivalent tools
  • Experiences with marketing automation tools and workflow automation tools is a plus
  • Knowledge or experiences in Tableau, Python and SQL is a plus
  • Good communication skills, with excellent command of both spoken and written English
  • Closing Posted : Nov 01, 2020

    Application Methods :

    If you wish to have an exciting and rewarding career, send us your CV via the following methods.

  • Email : career-media
  • Post Address : 6 / F Goldin Financial Global Centre, 17 Kai Cheung Road, Kowloon Bay
  • Fax : 2511 9686
  • PCCW is an equal opportunity employer and welcomes applications from all qualified candidates. Information provided will be treated in strict confidence and will only be used for recruitment-related purposes.

    Personal data provided by job applicants will be used strictly in accordance with the employer's personal data policies, a copy of which will be provided immediately upon request.

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