Job Description :
Business owner of regional digital user acquisition, retention and upselling, especially focusing on app
Drive regional strategy and execution of digital marketing campaigns to deliver business results
Optimize online channels performance including Google Ads, Facebook Ads and ad networks to improve acquisition efficiency, user lifespan and lifetime value
Develop full-funnel media plans including media mix, audience segmentation and a / b testing
Master the nuances and usages of different data sources including Google Analytics, AppsFlyer and internal data sources.
And work with data team to enable in-depth marketing analytics
Analyze marketing funnel to identify pain points and improve overall effectiveness
Experienced in analytics and experiments on driving growth and solving issues
Work across teams to enhance conversion tracking, attribution model and marketing analytics capabilities
Job Location : Hong Kong
Minimum 7 years in digital marketing preferably performance marketing;
regional experiences is a must; entertainment / media / tech industry experience is a plus
Knowledgeable in app advertising including regional media landscape, event tracking and fraud
Relevant experience from working in a high-growth company with sizable media budget
Result driven, with excellent interpersonal skills on how to collaborate with local teams to achieve business results
Problem solver with a growth mindset
Proficiency in Google Ads, Facebook Ads Manager, Google Analytics and Appsflyer or equivalent tools
Experiences with marketing automation tools and workflow automation tools is a plus
Knowledge or experiences in Tableau, Python and SQL is a plus
Good communication skills, with excellent command of both spoken and written English
Closing Posted : Nov 01, 2020
Application Methods :
If you wish to have an exciting and rewarding career, send us your CV via the following methods.
Email : career-media pccw.com
Post Address : 6 / F Goldin Financial Global Centre, 17 Kai Cheung Road, Kowloon Bay
Fax : 2511 9686
PCCW is an equal opportunity employer and welcomes applications from all qualified candidates. Information provided will be treated in strict confidence and will only be used for recruitment-related purposes.
Personal data provided by job applicants will be used strictly in accordance with the employer's personal data policies, a copy of which will be provided immediately upon request.