Senior Manager, CRM (Top Tier Insurance Firm)
Hong Kong

Senior Manager, CRM (Top Tier Insurance Firm)

Location Hong Kong Job-type Salary Negotiable Contact Jason Tsui Email Reference A000002 1662100748

Our client is one of the largest Life Insurance Company with extensive service and coverage across Asia Pacific and continue expanding their business.

They are looking for a high calibre to join their Customer Experience team to drive new marketing ideas in achieving business objectives.

Job Responsibilities :

  • To coach team members in campaign execution, including the application of analytics model into customer campaigns
  • To prepare marketing plans and to support supervisor in execution;
  • To work closely with different departments and team to prepare project plan & communication for campaign launch;
  • To execute existing customer campaigns for improving customer loyalty & experience, including reactivation of inactive customers and support customer segmentation strategy & other corporate initiatives;
  • To work with Data Intelligence Management team in the preparation of target customer segments & tracking report of customer campaigns;
  • To contribute ideas on maximizing the usage of digital / innovative platform to increase customer experience and satisfaction;
  • To design and prepare agent / customer communications (Express, promotional leaflet, eDMs / SMS e.t.c.);
  • To manage promotional budget and provide support to team members in meeting business objective;
  • To assist Department Head as a gate keeper in recommending promotional appeals arrangement.
  • Requirements :

  • Bachelor's degree or above in Business Studies, Marketing or related discipline;
  • At least 8 years of relevant business analyses, business development, database marketing and digital experience, preferably in the insurance industry;
  • Experience in collaborating with internal and external stakeholders;
  • Strong analytical skills with attention to details;
  • Assertive self-starter who can work independently and is results driven;
  • Excellent interpersonal and communications skills;
  • Good command of spoken and written English, Cantonese and Mandarin.
  • Interested individuals can click apply now or send through updated resume in WORD format to . For a more comprehensive list of current opportunities, please visit

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