Loyalty Marketing Manager
Lalamove
Hong Kong
1天前

Lalamove is disrupting the logistics industry by connecting customers and drivers directly through our technology. We offer customers a lightning fast and convenient way to book delivery and moving services whether they are at their home, at work or on the go.

People talk about O2O, we live it!Currently, Lalamove is a leading global on-demand delivery platform with millions of delivery partners serving millions of orders everyday .

With 1600+ employees spread across SEA, INDIA and LATAM, our 6-years old company has reached unicorn status in 2018, is well funded by prominent VCs and has kept growing at tremendous speed since.

Our strength lies in our internal values, namely Passion in serving local communities, empowering SMEs and our driver partners, Execution and Grit because that is how we differentiate ourselves by never giving up and striving for excellence, and Humility - awareness in ourselves to learn from others and never stop improving.

At Lalamove, we strongly believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter.

Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head on to find the most innovative solutions for the world’s delivery needs.

Our vision is to bring communities closer and make city life easier by allowing fast and convenient circulation of goods.

We realise this vision with a glocal’ approach, building a robust operations team to adapt our product to local networks of businesses and delivery contractors.

At the same time, we have ambition to build an international brand by establishing an even more global presence.We're currently looking to hire a Loyalty Marketing Manager, part of our Marketing team based in Hong Kong.

The position will lead the global loyalty program within Lalamove. In this role, you are fully responsible for the vision, strategy, and execution of the program.

You will be responsible with the planning, execution, and launching of the totally new loyalty program targeting SME customers.

Furthermore, you will be working closely with other departments such as Product, IT, Customer Experience, Business Intelligence, other Marketing teams, and all Lalamove local offices.

What you'll do :

  • Develop a long-term vision & strategy of the loyalty program, including market best practices by leveraging knowledge and data
  • Work with internal IT team, identify product & tech requirements to identify the right 3rd party platform which can be integrated to our user APP
  • Design & develop user-friendly consumer journey from enrolment, point-earning, point-balance, redemption & continuous engagement
  • Provide user requirements, ensure the tracking of all accrual activities automatically and reflect in users’ account in real-time
  • Design program rules to retain and increase the share of wallet from high-frequency users
  • Work with the finance & Business Intelligence teams to develop long-term & sustainable business model of the program including Cost, ROI, financial treatment of loyalty point
  • Work with other marketing functions to identify & develop the platform brand positioning and marketing communications plan
  • As a project manager connect all working parties to ensure the loyalty program launch on time & running smoothly
  • Lead & guide local Lalamove offices to the launching & sourcing of redemption items
  • Explore new incentives and partnerships to reward loyal customers
  • Establish metrics to track measurable and quantitative performance for evaluation and improvement
  • Analyze consumer data and campaigns to enhance customer understanding and use insights to develop future plans
  • Leverage experience with multi-channel A / B testing and customer research methodologies to support design of testing roadmaps
  • Assist in ad hoc projects when required
  • What you'll need :

  • 5+ years hands-on experiences in loyalty programs
  • Experience in managing APAC regions
  • Data-driven with proven track-record in deriving marketing opportunities and strategy through data analysis as well as has experience working in an ROI-driven organization
  • Highly self-motivated and able to work in a fast-paced, multifaceted environment.
  • Strong communicator and excellent interpersonal skills to be able to continuously provide and receive constructive, actionable feedback to and from colleagues globally
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