Director, Advanced Analytics
Hong Kong, HK

Are you looking for unlimited opportunities to develop and succeed? With work that challenges and makes a difference, within a flexible and supportive environment, we can help our customers achieve their dreams and aspirations.

The Role :

The candidate will serve as the principal data scientist in the Regional Analytics Centre-of-Expertise (CoE), reporting to the Chief Analytics Officer of Asia.

The candidate will take a leading role in driving Regional and BU level analytics solution development and commercialization activities that transformed analytical concepts into business actions with measurable benefits, supporting the CAO in developing a robust, revenue generating, world class, analytics organization :

Responsibilities :

Following are the key responsibilities of the candidate :

  • Math / Statistical : Lead the development of advanced predictive / prescriptive models and statistically rigorous model scripts to support analytics initiativesWork with regional teams and other countries within region to establish regional modeling standard, governance, and a set of umbrella modeling solutions;
  • ensure compliance with Analytics CoE standard to maintain analytics rigor and disciplineEstablish &maintain regional model repository which captures, tracks and dynamically diagnose models-in-useMaintain knowledge of current and emerging developments / trends in the analytics space and collaborates with senior management to incorporate new ideas in current and future strategiesProvide expert guidance to the in-country Analytics team on conducting advanced quantitative analyses facilitating effective targeting, segmentation, and identification of opportunities around cross-sell / up-sell, retention and marketing program optimization

  • CRM & Channel StrategyContribute to the development of life-cycle based targeting framework and contact strategy that governs total customer contact as well as channel-specific touchesRecognize market, product and channel specific challenges, innovatively propose the most effective and efficient actions driven by analytics solutions which balances time-to-market with analytics rigorPartner with regional / BU business stakeholders in prioritizing and optimizing activities / decisions driven by analytics solutions, in a customer-centric, need-based context
  • Campaign Design & MonitoringGuide and help the in-country Analytics team to design, develop and draw insights from campaigns with a focus on the rigor required for analytics model developmentInstitute regional / BU level analytics result tracking / reporting capabilities, and develop / maintain regional best practices in campaign managementLiaise with modeling lead to deploy analytical campaigns across all distribution channels, including, but not limited to, Agency, Outbound, Direct and Third PartyEnsure that initiatives including campaign tracking, contact management, test-and-learn recommendations comply with the processes laid out by the Analytics Centre of Expertise (CoE)
  • Data StrategyWork with the BUs / Countries the Regional Data Office in Manila, IS and external vendors / partners on the enrichment of analytics databaseDevelop and drive regional analytics data capture, enhancement, cleansing and optimize regional data management capability to enable world-class analytics
  • Talent ManagementSupport CAO in recruiting, training, developing, coaching and retaining best-in-class analytics talent at BU / Country levelParticipate / lead the community of experts contribute in creating training material, governance documents and sharing platformsManage regional knowledge repository that houses internal IPs
  • Accountabilities (Individual / shared) :

  • Data Science / Analytics Rigour Develop market leading analytics capabilities ranging from organization BI to advanced models, deploy leading edge analytics techniques / tools to improve ongoing insight generation process;
  • keep abreast of state-of-art big data analytics trend and the application of such in business relevant way

  • CRM & Channel Strategy focus on commercialization of insights from data scientists under a customer-centric, need-based context, by proposing contact strategy / product / channel analytics solutions most relevant to specific markets, business lines and distribution models;
  • facilitate solution implementation

  • Campaign Management establish regional best practice in campaign management in an evolving manner; guide BUs to enable hypothesis testing in campaign via experimental design, develop effective & efficient lead management process, install sales funnel tracking and close-loop learning
  • Analytics Data Strategy Develop and drive regional analytics data strategy, including data capture, data enhancement, data cleansing and liaise with Regional Data Office (RDO) and BUs to optimize regional data management capability to enable world-class analytics
  • Talent & Intellectual Property Management Support CAO in recruiting, training, developing, coaching and retaining best-in-class analytics talent at Business Units (BUs) / Country level.
  • Centrally manage internal IP as an core organization asset, and foster effective sharing of internal / external IPs across Region and BUs

    Position dimensions :

    The candidate’s contribution will be essential in developing the regional analytics framework, elevating the BU analytics capabilities, and driving analytics as a Revenue Centre

    Candidate Profile (experience, qualifications and capabilities)

  • University degree with a quantitative degree, such as Statistics, Quantitative Analysis for Business, Economics or Mathematics
  • At least 10 years of experience in Advanced Business Analytics, preferably within the retail financial services industry, or 8 years with advanced degree in analytical science
  • Knowledge of one or more of the following languages a plus Mandarin, Cantonese, Japanese, Bahasa, Vietnamese, Thai and Khmer
  • Experience working in / with one or more Asian countries preferred
  • Hands-on experience of multivariate analysis, modeling, segmentation and customer analytics using statistical techniques
  • Proficient in data mining tools with a deep knowledge of at least one statistical and / or simulation package (e.g., R, SAS STAT) and be proficient in SQL databases and have working knowledge in at least one procedural computer language (e.g. C, Python, JAVA)
  • Strong experience in deploying analytics campaigns including targeting, test and control development, response tracking and analysis
  • Strong communication and presentation skills. Ability to present data reports / analyses and statistics in a simple and clear way.
  • Evidence of ability to persuade a wide range of colleagues

  • Ability to think and work creatively around the constraints of the existing business to devise valuable experiments
  • Experience in Web Analytics such as Adobe a plus
  • A team player with the ability to successfully manage interaction with internal clients and work independently and within a team environment with professionalism and collaboration
  • Personal Attributes and Cultural Fit :

  • Develops, Inspires and motivates others.
  • Role model of ethics and integrity who builds a culture of respect.
  • Highly effective change agent who embraces change and leads change management.
  • Provides courageous advice.
  • Results-driven; highly focused on accountability.
  • Ability to handle multiple stakeholders
  • Demonstrates a commitment to delivering excellent service balanced with appropriate risk management.
  • Strategic perspective.
  • Highly collaborative working style.
  • If you are ready to unleash your potential, it’s time to start your career with Manulife / John Hancock.

    About Manulife

    Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better.

    We operate primarily as John Hancock in the United States and Manulife elsewhere. We provide financial advice, insurance, as well as wealth and asset management solutions for individuals, groups and institutions.

    At the end of 2018, we had more than 34,000 employees, over 82,000 agents, and thousands of distribution partners, serving almost 28 million customers.

    As of June 30, 2019, we had over $1.1 trillion (US$877 billion) in assets under management and administration, and in the previous 12 months we made $29.

    4 billion in payments to our customers. Our principal operations in Asia, Canada and the United States are where we have served customers for more than 100 years.

    With our global headquarters in Toronto, Canada, we trade as 'MFC' on the Toronto, New York, and the Philippine stock exchanges and under '945' in Hong Kong.


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