ALEXANDER MCQUEEN Senior Customer Relationship Management Executive
Hong Kong


Alexander McQueen is renowned for its unbridled creativity and the brand today has become synonymous with modern British couture.

Since her appointment in 2010 as Creative Director, Sarah Burton has produced critically acclaimed collections with a focus on handcraft and artisanal techniques.

Her ability to marry the design codes of the house with lightness and her own feminine touch has brought a new and personal aesthetic.

Part of the Kering portfolio of brands, Alexander McQueen has expanded internationally through both wholesale and retail channels in the past few years, strengthening its positioning within the luxury sector.

With a total network of over 90 directly-operated Alexander McQueen stores and a strong presence in the world’s most prestigious department stores, the brand’s iconic status continues to grow across the world.

Job Description


  • Plan and executive CRM events based on HQ guideline in order to drive traffic and sales
  • Manage communication channels to target various clients segments and prepare dedicated content for communication materials
  • Work closely across internal teams to roll out CRM campaign and support to internal and external coordination
  • Responsible for monthly CRM KPI reports, competitor’s analysis report, campaign effectiveness reports and other ad hoc simple data analysis
  • Co-ordinate with landlords to liaise on various promotions and activities
  • Support on the training of various CRM cilenteling tools and systems enhancement
  • Assist in the sourcing and development of client gifts and CRM collaterals
  • Admin duties includes handling invoices, delivery handling, logistic arrangement, etc
  • Other Ad hoc CRM projects

  • Bachelor Degree in Marketing, Business or other related disciplines
  • Minimum 34-years experience in CRM in both event management & data analytics
  • Passion for loyalty and customer management, prefer good experience with CRM tools
  • Creative, logical mind set, detail-oriented & good communication skill
  • High Proficiency in MS Office such as Excel, Word, PowerPoint & Outlook
  • Fluent written and spoken English, Cantonese, and Mandarin & English
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