Digital Manager
Cake (Havas)
Hong Kong
18小时前

Agency : Havas Media

Havas Media

Job Description Summary :

Be responsible for building Media Experience (Mx) for your client portfolio on your channel(s) expertise in alignment with Mx Brief and Mx Development guidelines (omnichannel strategy)

Job Description :

Mission & Responsibilities

  • Be responsible for building Media Experience (Mx) for your client portfolio on your channel(s) expertise in alignment with Mx Brief and Mx Development guidelines (omnichannel strategy)
  • Champion Mx activation (Connection, Context, Content) on your channel by selecting Partners, using the relevant decision frameworks (MRP, MDM) to define placements and managecampaign flighting
  • Work with the Audience Architect to activate right audience on your channel(s) and with the Mx Creative lead to materialize the suggested ideas
  • Ensure the Mx plan structure and delivery by using data visualization tools
  • Negotiate with relevant Media Partners on specific channel
  • Supervise the smooth running of campaigns respecting deadlines
  • Ensure client satisfaction on the campaign delivery and performance
  • Be accountable for reaching the target objectives / productivity plan, driving the trading teams in reaching their objectives
  • May contribute to cross media operations while leading on your channel expertise, alongside with the Media Development Lead
  • May instruct digital media buying
  • Manage a team of channel experts and work in conjunction with (programmatic) trading team
  • Previous experience & Industry background

  • 8+ years in media planning
  • Media Agency, Trading desk
  • Qualifications & Languages

  • Master’s degree in Business, Marketing, Advertising
  • Languages : English (Advanced)
  • Soft skills & Competencies

  • Understanding the business
  • Taking initiative
  • Focusing on performance
  • Building collaborative relationships
  • Media planning and media buying
  • Mx champion (Connection, Context, Content)
  • Strong negotiation skills
  • Programmatic
  • Data processing & management
  • Marketing strategy
  • Technical skills

  • Planning tools (i.e. Polaris Suite)
  • Operational performance management tools (Pilot, IOMT)
  • Business intelligence software (i.e. Tableau, Datorama, Power BI)
  • Advertising technologies (i.e.ad servers, ad platforms)
  • Skills : Contract Type :

    Contract Type : Permanent

    Permanent

    Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination.

    We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.

    Due to high volume of applications, only eligible or matching candidates will be contacted by us.

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