Director, Content Marketing, APAC
Marriott Hotels
Hong Kong, China

Posting Date Jun 09, 2021

Job Number 21058308

Job Category Sales & Marketing

Location Asia / Pacif / Australia Region, Suite 1108 11th Floor Cityplaza One, Hong Kong, Hong Kong, China VIEW ON MAP

Brand Marriott International, Inc.

Relocation? N

Position Type Management

Located Remotely? N

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed.

We believe a great career is a journey of discovery and exploration. So, we ask, where will your journey take you?


The Director of Content Marketing will be responsible for developing and executing the APAC content strategy. Working across the Brand, Marketing, Digital, Loyalty, and F&B Marketing functions, this role will focus on ensuring we have engaging and buzz worthy content to drive brand awareness, portfolio affiliation, consideration and bookings.

They will also ensure we have photography and video assets to support our creative needs as well as copywriting support.

The role will require a startup mentality and resourceful mindset as it will be leading the future of content within the continent and opening up new opportunities within the social landscape.

The role will lead the cross-discipline content agenda across the continent, oversee the sourcing and management of external agencies including quality control on agency creative and copywriting deliverables and identifying new content outlets.

This role will also support the development of training toolkits and playbooks and the expansion of Marriott Bonvoy Traveler Magazine and other travel news outlets.


Education and Experience Preferred :

  • 4-year degree from an accredited university in Marketing or a related field
  • 8+ years of relevant professional experience in a content marketing role, demonstrating progressive career growth and pattern of exceptional performance.
  • Exemplary writing and editing skills
  • Proficiency in key digital competencies including SEO, Google Analytics, and social media channels (Instagram, Snapchat, Weibo, Twitter, Wechat, YouTube, Facebook)
  • Fluency of English (Mandarin and additional Asian languages would be advantageous)

  • Lead the Creative + Content Marketing efforts across APAC continent with the aim to attract and convert customers
  • Prepare cross-discipline content marketing plan and managing supporting calendar and budget
  • Support the sourcing of external content agencies including photographers, videographers and copywriters responsible for sourcing, pricing support and quality control
  • Work in conjunction with / support of Brand leaders, Area Directors of Marketing, Digital, Loyalty, Media and F&B Marketing to build APAC wide content approach;
  • responsible for ensuring we have the right content in the right format, and in key languages

  • Build close relationships and support the efforts of Marriott Global Creative Content Studio
  • Challenge the current thinking and approach of marketing team to evolve to a content first approach
  • Identify trending topics and ideate creative ideas to develop and amplify content for Marriott Bonvoy and our portfolio of brands in APAC

    Building Relationships

    Coworker Relationships

  • Builds credibility with others and encourages strong working relationships.
  • Creates a work environment in which others feel comfortable sharing thoughts and feedback.
  • Shows awareness of how own behavior impacts others and the work environment.
  • Encourages others to work together.
  • Customer Relationships

  • Models and empowers others to anticipate and respond to customer / stakeholder preferences and feedback.
  • Clearly explains policies in ways that create strong customer / stakeholder relationships.
  • Monitors customer / stakeholder satisfaction and takes appropriate action.
  • Resolves customer / stakeholder issues and concerns raised by others.
  • Global Mindset

  • Creates an environment where everyone is valued and included.
  • Models and coaches others on representing the Company culture of service, opportunity, respect, and fair treatment.
  • Acts when others are treated unfairly or are not valued and respected for their unique skills.
  • Looks for and uses ideas and opinions from diverse sources.
  • Attracts, develops, and retains a multicultural and multigenerational workforce.
  • Gives all associates the opportunity to achieve their full potential.
  • Organizes activities that promote inclusion.
  • Maintains an awareness of changing customer / stakeholder and associate characteristics.
  • Generating Talent and Organizational Capability

    Organizational Capability

  • Ensures the work is organized so it can be effectively completed.
  • Continuously improves work processes.
  • Brings together the appropriate mix of associate knowledge and skills to complete work.
  • Coaches others on scope of technical decision making authority.
  • Uses meetings and other forums to regularly communicate status of work.
  • Talent Management

  • Provides, seeks, and acts on constructive feedback.
  • Develops others by identifying needs and providing resources in area of expertise.
  • Uses professional networks to attract top talent in area of expertise.
  • Participates in the hiring process and ensures successful on boarding of new associates.
  • Adaptability

  • Models and coaches others on staying calm and focused during stressful situations.
  • Communicates to others why change is happening and how it impacts their work.
  • Models flexibility when managing multiple demands and changing priorities.
  • Provides resources that help others deal with change and challenges.
  • Adjusts team and own priorities when experiencing change or challenges.
  • Determines how change impacts stakeholders and communicates concerns to leadership.
  • Communication and Professional Demeanor

  • Clearly presents complex information using different methods.
  • Adapts communication style based on the audience.
  • Demonstrates active listening to ensure understanding.
  • Models and coaches others on appropriately interpreting verbal and non verbal behavior.
  • Models and coaches others on displaying professionalism and gaining respect from others.
  • Problem Solving and Decision Making

  • Identifies issues and makes suggestions to solve complex problems affecting daily work.
  • Models and coaches others on breaking complex issues into manageable parts.
  • Looks for and shares information with others before making a decision.
  • Models and coaches others on identifying and evaluating alternatives and their implications before making decisions.
  • Involves and gains agreement from others when making key decisions.
  • Makes complex decisions and works with others to implement solutions in reasonable amount of time.
  • Learning and Applying Professional Expertise

    Applied Learning

  • Sets own career goals and identifies developmental areas for self and others.
  • Uses resources and challenging assignments to improve performance of self and others.
  • Gathers, shares, and uses information about industry and discipline trends and best practices.
  • Budgets for training to support associate development, as applicable.
  • Coaches and holds others accountable for professional growth.
  • Business Acumen

  • Ensures others understand how their work impacts property and team performance.
  • Coaches others on the drivers of performance and their impact on key business and property metrics.
  • Shows an understanding of how different customer / stakeholder groups have different revenue potential.
  • Identifies innovative ways to improve, productivity, customer / stakeholder satisfaction, and profitability.
  • Technical Acumen

  • Maintains advanced technical knowledge and skills and models their use for others.
  • Models and promotes the appropriate use of facilities, equipment, and materials to perform the job.
  • Demonstrates and shares expertise in policies, procedures, and legal requirements.
  • Manages and completes complex technical assignments and coaches others on solving advanced technical issues.
  • Demonstrates and reinforces technical standards and processes to support work requirements.
  • Identifies innovative technical approaches and communicates how they can improve processes or business functioning.
  • Managing Execution

    Building and Contributing to Teams

  • Promotes teamwork by explaining how each associate supports shared goals.
  • Builds commitment to team goals by explaining how they support department and property success.
  • Works with team members to solve issues and make decisions that impact them.
  • Manages disagreements among team members.
  • Recognizes department, team, and individual achievements.
  • Driving for Results

  • Creates a team environment that encourages accountability, high standards, and innovation.
  • Makes sure others understand performance expectations.
  • Sets and tracks goal progress for self and others.
  • Monitors the work of others to ensure it is completed on time and meets expectations.
  • Breaks down barriers so team members can accomplish their work.
  • Planning and Organizing

  • Prioritizes group activities based on importance, urgency, and impact to goals.
  • Manages team workload and delegates assignments appropriately.
  • Ensures team members have the equipment, materials, and other resources needed to accomplish their work.
  • Avoids conflicts when setting project timelines and communicates key milestones and deadlines to others.
  • Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture.

    We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.


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