Senior CRM Specialist (Salesforce Marketing Cloud focus)
鰂魚涌, 香港
source : Dairy Farm Group

The Job

The Senior CRM Specialist is responsible for automated lifecycle journeys setup, configure, test and debug and also provide post campaign analysis.

You will work in a fast-paced environment which is constantly changing and evolving as we introduce new offers, partners and campaigns.

Reporting into the CRM Manager and working with the wider team across marketing, insights and partnership, you will also act as a technical expert and work closely with IT team and App development team for customer journey automations.

  • Setup, test and deploy marketing campaigns including personalization and dynamic content across different platforms within Salesforce Marketing Cloud
  • Leverage Journey Builder to deliver multi-touch communications
  • Create SQL queries in Automation Studio to segment audiences
  • Provide troubleshooting for stakeholders working on deliverables and encountering errors or technical issues with SFMC or CRM platform
  • Tracking of campaigns Pre / post campaign analysis
  • Working and developing Journeys using Journey Builder, Automation Studio and Email Studio
  • Assisting in creation of new campaigns, including working on data configuration, audience creation, and utilization of capabilities in SFMC
  • Develop solutions on Automation Studio, Data Extensions, Contact Builder, and Journey Builder in SFMC
  • Applying functional knowledge of SFMC enabling personalization of Email content using AMP Scripting / HTML / CSS
  • Utilizing technical knowledge of SFMC to develop new Journey’s and Automations
  • Designing, developing, testing, documenting, and deploying high quality business solutions on the SFMC platform based on business needs
  • Act as best practice knowledge base on SFMC products, updated on key new features and functions of SFMC, such as Einstein
  • Provide an on-going support, troubleshoot and validate production issues to perform the root cause analysis, reconciliations, perform corrective actions for issue resolution
  • The Person

  • University graduate in marketing, technology, or related disciplines
  • Minimum 3 5 years’ experience in an eCRM / digital marketing campaign role with relevant industry experience in CRM, preferable in agency / ad-tech vendor
  • Demonstrates ability to plan processes and work across broad, diverse groups to assure work is completed in a timely manner
  • Good understanding of data relationships, digital customer journeys and segmentations
  • Must have experience automating marketing campaigns in the Salesforce environment
  • Functional knowledge of Salesforce Marketing Cloud
  • Functional knowledge in Email Studio, Automation Studio, Data Extensions, Contact Builder, Journey Builder in SFMC tool
  • SQL query skillset is a must
  • Proficient in spoken and written English desirable to have proficiency in Cantonese and Mandarin
  • To find out more about Our Businesses and Our People, please visit our website

    We are an equal opportunity employer. Personal data collected will be kept and handled confidentially by authorised personnel for recruitment purposes only.

    We will retain the applications of candidates not selected for a period of no more than 24 months. A copy of our Privacy Policy can be accessed by visiting our Company website.


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