The Senior CRM Specialist is responsible for automated lifecycle journeys setup, configure, test and debug and also provide post campaign analysis.
You will work in a fast-paced environment which is constantly changing and evolving as we introduce new offers, partners and campaigns.
Reporting into the CRM Manager and working with the wider team across marketing, insights and partnership, you will also act as a technical expert and work closely with IT team and App development team for customer journey automations.
Setup, test and deploy marketing campaigns including personalization and dynamic content across different platforms within Salesforce Marketing Cloud
Leverage Journey Builder to deliver multi-touch communications
Create SQL queries in Automation Studio to segment audiences
Provide troubleshooting for stakeholders working on deliverables and encountering errors or technical issues with SFMC or CRM platform
Tracking of campaigns Pre / post campaign analysis
Working and developing Journeys using Journey Builder, Automation Studio and Email Studio
Assisting in creation of new campaigns, including working on data configuration, audience creation, and utilization of capabilities in SFMC
Develop solutions on Automation Studio, Data Extensions, Contact Builder, and Journey Builder in SFMC
Applying functional knowledge of SFMC enabling personalization of Email content using AMP Scripting / HTML / CSS
Utilizing technical knowledge of SFMC to develop new Journey’s and Automations
Designing, developing, testing, documenting, and deploying high quality business solutions on the SFMC platform based on business needs
Act as best practice knowledge base on SFMC products, updated on key new features and functions of SFMC, such as Einstein
Provide an on-going support, troubleshoot and validate production issues to perform the root cause analysis, reconciliations, perform corrective actions for issue resolution
University graduate in marketing, technology, or related disciplines
Minimum 3 5 years’ experience in an eCRM / digital marketing campaign role with relevant industry experience in CRM, preferable in agency / ad-tech vendor
Demonstrates ability to plan processes and work across broad, diverse groups to assure work is completed in a timely manner
Good understanding of data relationships, digital customer journeys and segmentations
Must have experience automating marketing campaigns in the Salesforce environment
Functional knowledge of Salesforce Marketing Cloud
Functional knowledge in Email Studio, Automation Studio, Data Extensions, Contact Builder, Journey Builder in SFMC tool
SQL query skillset is a must
Proficient in spoken and written English desirable to have proficiency in Cantonese and Mandarin
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