Mindshare | Director / Associate Director
Hong Kong, Hong Kong


Mindshare is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally.

We are currently looking for a Director / Associate Director to join us. In this role, you will be responsible for one or more assigned accounts while helping in developing and coaching a team.

Our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to General Manager

3 best things about the job :

  • A fun and dynamic environment that combines the best of being entrepreneurial whilst at the same time being part of the largest media company in the world.
  • Good exposure to a variety of client portfolios, which will be valuable for your career portfolio.
  • The opportunity to be part of the driving force for the group’s continuous improvement and growth as a media professional.
  • In this role, your goals will be :

    In three months :

  • Grasped the client portfolio operationally and ensure that day-to-day client servicing needs are met.
  • Demonstrated to direct reports (Managers, Planners, Executive) the capability and know-how to guide them and to add value to what they do on a day-to-day basis.
  • In six months :

  • Fostered strong client relationships across the client portfolio for self and team and already have a strong understanding of the client’s key business requirements.
  • Demonstrated the ability to guide and coach team, helping them improve their strategic thinking skills and capabilities as well as their digital, data and content knowledge.
  • In 12 months :

  • Demonstrated the ability to develop and diversify clients and translate them into commercial opportunities.
  • Successfully sold in an out-of-scope project and / or participated in a winning new business pitch
  • What your day job looks like at Mindshare :

    Responsibilities of the role :

    Client leadership and management

  • Foster strong client relationships and develop strong understanding of the client’s business.
  • Proactively build relationship with senior marketing clients and position self as trusted advisor to them. Assist with engagement of GM / MD with key senior clients.
  • Provide strategic input to team and lead the delivery of strategic and innovative solutions to clients.
  • Maintain up-to-date knowledge of media and market trends and opportunities and apply them to the client’s business. Develop and deliver strategic initiatives on key clients.
  • Foster strong relationships with working partners, both internal and external, to deliver collaborative and integrated solutions to clients.
  • Partner with SU leads to drive diversification on portfolio of clients.

  • Ensure that the delivery of work across all functions is to standards.
  • Lead in contract negotiations, competitive and media market reviews, cost savings exercises, client appraisals of the agency and client business review sessions.
  • Team leadership and management

  • Lead and motivate team to effectively deliver to client needs, team and company goals.
  • Ensure timely team appraisals and clear development goals for team members; identify and follow through on appropriate training and career development for team members.
  • Guide and coach the team to improve their skillsets and capabilities.
  • Manage the recruitment and retention of direct reports including building business cases for resources and closing the loop on HR / admin requirements.
  • Business and commercial support

  • Manage key client revenue and profitability versus team costs QRF & BUD planning and implementation.
  • Lead client DNA planning encompassing client business reviews and development strategies to support overall business plans.
  • Develop and implement initiatives that help diversify portfolio revenues and increase revenues for portfolio.

  • Support in new business development by leading and / or supporting new business pitches.
  • Support the agency’s competitiveness and visibility in the market through attendance of industry functions, creating portfolio publicity and contributing to award entries.
  • What you will need :

  • More than 8 years’ experience as the senior contact on key accounts that the main services focus on media plans and key tactics
  • Sound knowledge of the traditional and digital landscape and able to consult clients on integrated planning
  • Broad background, exposure to and experience in the entire research, planning and implementation process. Excellent grasp of communications strategy with a full understanding of how media and digital works and key advertising principles.
  • A full understanding of clients’ business, competitors, customers and objectives and a sympathetic incorporation of these considerations into the communications strategy.
  • Good organizational skills in handling a number of projects at the same time, being able to set priorities, keep to deadlines, work effectively under time pressure.
  • A sound understanding of trading issues and how this impacts on media strategies.
  • Possess good verbal and written communication skills as well as strong selling skills.
  • Appreciation and ability to interpret numbers and data.
  • A good rapport with colleagues across all divisions, clients, other agencies and media owners.
  • Expertise in all relevant industry software and systems
  • Experience in ecommerce will be an advantage
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