Regional Digital Marketing Data Planner, APA
Maersk Line
Hong Kong

Asia-Pacific Regional Marketing is looking for a talented and highly motivated business analyst to join us. In this newly created role, based in Singapore, you will work with Marketing Managers to analyze data and deliver business insights on solutions to guide strategic decisions, and drive product-based campaigns.

The candidate will define and execute data-driven, analytical solutions to engage our customers and help solve business problems.

This individual will also collaborate with stakeholders from marketing, product, and sales teams to plan and execute sales campaigns for different customer segments, track progress and report results of the campaigns.

Being an Analyst at Regional Marketing is about much more than simply crunching numbers it’s about finding compelling insights within data and using your exceptional business and communication skills to translate those insights into action.

As one of the masterminds behind our data-driven campaign planning, forecasting and analysis, you’ll spend your time digging into big, complex data sets, customer touch points and journeys.

The data will not remain inert in your hands, however, since you’ll use your critical thinking, problem solving and communication skills to influence and drive thoughtful and well-informed decision making with marketing and business leaders.

You will work closely with the Campaign Leads and Marketing Managers to create insights that shape the campaign strategy of our product and solutions, optimize content, and assess the impact of various initiatives.

You will also be responsible for surfacing key business insights and recommendations in campaign planning and reviews.

Our team of entrepreneurial, enthusiastic and customer-centric marketeers are helping global and APA-based entrepreneurs and SMEs build and grow their presence at home and abroad.


At Maersk we value the diversity of our talent and will always strive to recruit the best person for the job we value diversity in all its forms, including but not limited to : gender, age, nationality, race, sexual orientation, disability, or religious beliefs.

We are proud of our diversity and see it as a genuine source of strength for building high-performing teams.


This is a hands-on position; the ideal candidate must be willing to roll-up your sleeves and work directly with large datasets, conduct data analysis, build self-service reporting tools and dashboards in an environment of rapid growth and increasing complexity, and communicate complex business insights in a clear and precise manner.

The candidate must be a self-starter with a bias towards independent problem solving, a passion for identifying and eliminating bottlenecks, and has the foresight to anticipate business needs, make tradeoffs, and balance business dynamics despite constraints.

The ideal candidate must also earn trust through performance and relationship building, think analytically about business challenges, and have experience in marketing campaign management.

Support the full spectrum of regional marketing data analytics activities to target priority the SME segment and personas.

Deep dive into data to investigate trends, topical issues, uncover insights, and explore new opportunities for our business growth.

Create data reports, visualizations, and meaningful analyses to support our marketing managers in making data-driven decisions.

Partner with internal regional and global stakeholders from cross-functional and products teams, data engineers to capture business requirements, shape data, and set up processes to design and build reporting solutions.

Identify gaps and pioneer new ways to optimize campaign planning and execution, and improve data integrity.

Understand how data, and content should be used to optimize conversion rates for a digital experience.

Understand and support execution of Search and Performance Marketing initiatives

Analyse small to large and complex data sets using a variety of tools such as Google Analytics, Salesforce Einstein Analytics, SQL, R and BI tools.

Help develop and deliver an analytics or measurement frameworks that fosters a Test & Learn culture.

  • Assist in the development of a structure for managing data analysis requests that can be scaled and improved upon ongoing;
  • e.g. automating ongoing BAU reporting.


    Basic Qualifications :

    Bachelor’s degree is required with emphasis on analytical skills e.g. E-commerce, Statistics, Computer, or equivalent practical experience

    5+ years of experience in analytics or business intelligence.

    Demonstrated proficiency in analytical work in marketing / sales, or a business operations and analytics environment, including analyzing data with spreadsheet software (e.

    g. Excel Sheets) and database query (e.g. SQL) experience

    Champion of data and visualization with strong, effective presentation and story-telling skills.

    Demonstrated ability to conduct sophisticated and creative analysis to solve business problems and translate the results into actionable deliverables, clearly-written summaries / presentations, and region-wide communications.

    Strong verbal and written communications skills and ability to articulate complex insights to cross-functional audiences.

    Great organizational skills and attention to detail; able to execute and prioritize multiple tasks simultaneously.

    Team player, but ability to work independently and be a self-starter.

    Digitally savvy.

    Preferred Qualifications :

    Experience with marketing analysis and data-backed customer segmentation is a plus.

    Understanding of digital marketing, digital logistics platforms, and solutions.

    Business acumen and communication skills; proficiency in translating data into actionable insights and digestible formats for the business.

    Highly organized with multi-tasking skills; efficient in ambiguous situations.

    Demonstrated ability to work across organizational boundaries.

    Knowledge about digital campaign landscape, cloud computing market and technologies.


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