Position Summary :
The NBA is seeking an individual with a point of view, passion and precision to join its Asia Pacific digital and direct-to-consumer team, part of the NBA's industry leading Global Content and Media Distribution division.
This role will focus on growing NBA's current premium SVOD service (NBA International League Pass) and future direct-to-consumer products.
The ideal candidate will bring a commitment to helping figure out how to develop the best direct to consumer and OTT experience for the NBA's fans and partner platforms.
The Digital Manager will be heavily involved in partner management, product, pricing, packaging and distribution. This individual will be based in Hong Kong reporting to the Senior Director of Digital and will work closely with Hong Kong and US based Direct to Consumer, Digital Media Product, Marketing, Content and Global Media Distribution teams.
Major Responsibility :
Oversee and coordinate all required aspects of NBA International League Pass in Asia Pacific with internal stakeholders as well as external partners ensuring all execution is delivered best in class
Identify, analyze and develop quarterly OTT strategy and tactical plans on growth opportunities for League Pass in the Pan-Asia region
Track and report all updates including product, technology, marketing and finance on weekly basis
Establish and manage monthly activation plans with both global and local marketing team to execute towards target subscriber, engagement, consumption and revenue goals
Maintain close coordination and alignment with media distribution, content, marketing and product teams to balance the NBA's licensing and direct-to-consumer activities
Challenge, educate and develop the team to self-disrupt and think and act differently
Required Skills / Knowledge :
Strong understanding of OTT / direct-to-consumer / e-commerce industries
Proven account management experience with strong attention to detail and accuracy utilizing online / offline data analytics In-depth knowledge of digital media rights
Strong negotiation skills coupled with a strategic vision
Team player with the ability to build strong relationships with partners and internal teams
Ability to handle high pressure situations with poise, confidence and leadership
Comfortable in communication with senior internal and external stakeholders
Strong passion for and knowledge of technology, social media and digital marketing
An understanding of the NBA and love of sports will be an advantage
3+ years of experience in the Sport, Media, and / or OTT / direct-to-consumer industry
Avid consumer of existing OTT products (i.e. Netflix, Amazon, DAZN, Viu, etc)
Strong existing contacts in the digital industry, a plus if with Mobile companies
Commercial agreements experience and a deep understanding of contracts, particularly licensing arrangements
Willingness to travel extensively around Asia Pacific Training in a web analytical tool (Google Analytics, Omniture, etc) is a plus
Multiple Language skills is a bonus - English fluency is a must
University degree with a major (or focus) in Strategy, Digital Media, Technology or related subjects