Segment & Marketing, Senior Officer / Officer

Wing Lung Bank Ltd.

Hong Kong

23小时前

Responsibilities

Implement customer events and marketing programs to assist in growing of high net worth customer segment

Plan and implement customer acquisition and loyalty programs

Develop and execute branding and advertising initiatives to strengthen the brand awareness in Hong Kong and mainland China

Identify and explore partnership opportunity with external vendors

Requirements

Degree holder in Marketing, Communication, Business or related discipline

Minimum 5 years of working experience in customer segmentation, public relations, corporate communications or event management, preferably obtained within a large financial services or banking environment

Excellent marketing, communication and interpersonal skills

Good problem solving, good marketing sense and excellent project management skills

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