Segment & Marketing, Senior Officer / Officer
Wing Lung Bank Ltd.
Hong Kong


  • Implement customer events and marketing programs to assist in growing of high net worth customer segment
  • Plan and implement customer acquisition and loyalty programs
  • Develop and execute branding and advertising initiatives to strengthen the brand awareness in Hong Kong and mainland China
  • Identify and explore partnership opportunity with external vendors
  • Requirements

  • Degree holder in Marketing, Communication, Business or related discipline
  • Minimum 5 years of working experience in customer segmentation, public relations, corporate communications or event management, preferably obtained within a large financial services or banking environment
  • Excellent marketing, communication and interpersonal skills
  • Good problem solving, good marketing sense and excellent project management skills
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