Senior Performance Marketing Specialist
A.S. Watson Group
Hong Kong

Role Purpose :

As a regional-level role, you willhelp grow our Watsons ecommerce business across the APAC region. You willsupport indeveloping the paid media strategy for our BUs,achieving growth in ROI performance and user acquisition across digitalchannels.

A typical day in this Role :

  • Provide consultancy support to BU stakeholders to optimize and scaleoverall paid advertising efforts for positive ROI across channels, include SEM,paid social, affiliate, display / programmatic.
  • Keep track and evaluate paid marketing ROAS performance trend; provideactionable insights to BUs for timely improvement.
  • Work closely with technical and analytics team on channel performanceanalysis and technical issues solving.
  • Identify new channels and Adtech partners to continue bringing revenue uplift for the group.
  • Regular competitor and industry trend analysis to keep BUs informed onmedia strategy.
  • Provide paid mediabuying support to our startup eCommerce brand FillFull (上倉胃子).
  • Provide project guidance to junior teammates by active coaching.
  • This job is a good fit for You if :

  • You are a Competitor - You are focused and competitive. You are also comfortable with takingcalculated risks. You have a laser focus on achieving results.
  • You are compelled more by logic than emotion.

  • You are a Detailer - You like to dig into the details,and you excel at minimizing risk. You deliberate fully before makingdecisions and will need to see all the facts before reaching a conclusion.
  • You follow up rigorously.

  • You are an Expert - You have in-depth knowledge of akey area and seek possible solutions through study and research. You tend tobe more reserved, and you don’t need to be in charge.
  • You work well in teamsand are also comfortable working alone.

  • You are a Challenger - You love a challenge, and you love to challenge. You will question everything. You are not reserved andtend to be energetic, quick speaking and outgoing.
  • Success will depend on :

  • Min 2-3 years of hands-on experience on key marketing platforms : GoogleAds, Facebook Ads, affiliate marketing, Google Analytics.
  • Good understanding on paid marketing landscape and best practices.
  • Strong analytical skills to provide evidence-based recommendations.
  • Experiencein data visualization tools and programmatic advertising is a plus.
  • Excellentcommunication and problem-solving skills.
  • A good team player and able to work under pressure.
  • We are an equal opportunity employer and welcome applications from all qualified candidates. The information provided will be treated in strict confidence and be used only for consideration of your application for relevant / similar posts within the A.S. Watson Group.


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