Bring your career aspirations to life with AIA!Leading the Data Intelligence Management team, the incumbent will assist the Chief Customer Officer to :
Job Responsibilities Data Innovation and Customer Data Management Drive the institutionalization of segmentation data and empower 360 customer view to maximize customer lifetime value.
Source and implement new data technology, initiatives and alternative sources of information (eg. Social Media) to understand customer behavior and unveil Market opportunities.
Manage and enhance the infrastructure of Data Warehouse in continuously strengthening capabilities for customer / business analyses.
Customer Insights Unveil customer behaviour and identify insights in providing recommendation of customer segmentation strategy.
Create and continuous enhancement of predictive modelling in improving marketing campaign efficiency. Provide strategic business analyses necessary in recommending business solutions to senior management team of the company.
Strategic Planning and Marketing Campaigns Formulate data-driven customer strategy in driving repurchase, Individual Voluntary Solution (IVS) business and deepening customer engagement.
Drive engagement, retention, repurchase, cross-sell of existing customers and foster new customer acquisition through right segmentation & propositions, robust channel support and data-driven analytics.
Experience in big data environment and tools such as Hadoop, Hive, Google Analytics and Adobe Analytics is a plus; Articulate, with excellent oral and written communication skills.
Adaptable, able to interact and build strong relationships with people from a diverse range of backgrounds; Strong interpersonal skill and communication skill in English Build a career with us as we help our customers and the community live healthier, longer, better lives.
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