Digital Marketing Director
Neo Derm Group Ltd.
Hong Kong

The Job

This is a key strategic NEW hire for the business, as the Head of Platform Marketing you will build and develop digital member communities of our Platform business, creating best-in-class customer journey experiences, digital content, loyalty programming & building the Platform marketing program in cooperation with cross functional teams.

The role encompasses the full marketing mix with particular emphasis on customer acquisition and retention and digital marketing.

You will drive online traffic, robust member data collection and also support the online user experience to optimize engagement and conversion.

You will own, build and develop the digital marketing strategy, lead the CRM agenda and build strong relationships with agency partners.

  • You will also establish a framework to evaluate and monitor campaign performance supported by proactive budget and marketing spend management;
  • your responsibilities will include :


    Platform Communication Strategy

  • Collaborate with wider stakeholders, lead and drive marketing and community strategies across the company from platform growth to audience retention and engagement
  • Launch initiatives that will drive increases in lead conversion, engagement, and retention metrics as well as build our platform branding with engaging storytelling
  • Setting out an effective strategic marketing plan, with clear deliverables, that aligns to the wider business goals
  • Driving digital transformation by sharing insights from campaigns and sharing best-practices
  • Overseeing platform marketing channels and other social, distribution channels that breeds a thriving community
  • Provide strategic input on all digital content and campaign
  • Work closely with cross marketing teams to create a best-in-class integrated customer journey from lead to new customer to ongoing engagement, review campaign roadmaps and prioritization of implementations based
  • Lead the execution of key digital strategies including digital media, eDM, SEO, SEM, programmatic, digital content and analyses metrics to deliver insightful reports that demonstrate traffic growth impact
  • CRM & Data Driven

  • Optimizes Marketing Performance Collects and interprets data to measure performance against goals to drive continuous improvement and inform agile business decision-making
  • Develop customer journey map and optimize engagement based on platform analytics
  • Further development of CRM initiatives to meet specific KPI, using customer insights to find strategic solutions to grow the business and Platform branding
  • Collaborate with Data & Insight team to analyze performance of digital channels, understand target audiences and their behavior at various stages of the lifecycle to develop insight-based engagement programs
  • With the usage of data and analytics, identify and see growth opportunities that drives business goals
  • The Successful Candidate

  • University graduate in Marketing, Business Administration or related disciplines
  • 10 + years relevant experience in brand management / digital marketing / ecommerce platform
  • Entrepreneurial attitude, with a desire to pioneer strategic imaginative approaches, results & profit oriented
  • Business mindset with very good numerical & analytical skills, and project management skills with the ability to manage multiple projects in the area of e-Commerce, CMS, platforms and interfaces
  • Deep understanding of digital customer journey development and optimization in HK and Greater China market including Outdoor, Paid Search, Affiliates, Social, Display, Programmatic, KOL etc.
  • Experience working in collaborative environments requiring communication and feedback from multiple partners, stakeholders and senior management
  • Strong leadership with excellent communication and influencing skills
  • Strategic thinker with demonstrated experiences in brand building and positioning
  • Fluency in both English and Cantonese is a MUST
  • Benefits

  • Five-day work week
  • Discretionary year-end bonus
  • Medical insurance
  • Dental insurance
  • Staff purchase discount
  • Free shuttle bus
  • Excellent career development
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