Messaging Specialist Asia Pacific - Retail Banking and Wealth Management
HSBC Group
Hong Kong, China


Some careers prize diversity more than others. If you’re looking for a career where you will be respected as an individual and valued for the contributions you make, join HSBC and discover how diversity drives our success.

Retail Banking and Wealth Management serves more than 50 million customers worldwide with a complete range of banking and wealth management services to enable them to manage their finances and protect and build their financial futures.

It is a global business that brings together management responsibility for Retail Banking, Wealth Management, Insurance and Asset Management with a focus on customer-

centric propositions and innovative and efficient distribution channels. We are currently seeking a high caliber professional to join our team as Messaging Specialist Asia Pacific .

Principal responsibilities

  • Accountable for leading complex digital analysis activities which facilitate the definition and delivery of best in class digital messaging across varied legacy and new digital platforms such as Public Website, Internet Banking and Mobile from initial scoping with markets through the whole development lifecycle through to post implementation support and measurement
  • Interpreting Group Digital strategy whilst using regional and local market, customer and competitor insights to define and shape digital messaging propositions
  • Lead virtual cross functional teams comprising of participants from local business, Digital Center of Excellence possess a wide range of skills that include and not limited to analysis, market understanding, design, optimisation, technology and testing
  • Lead and participate in digital proposition development at the global level Ensure flawless and optimum execution of digital value added messages
  • Lead definition and scoping of analysis activity for digital messaging initiatives working with in country teams identify current state, undertake gap analysis, brief in to design new requirements
  • Lead a cluster of regional activities in charge of flawless and optimum execution of such value added messages
  • Continuous optimization and improvement of digital messaging through a closed loop metrics driven process
  • Drive technology partners to improve system targeting and messaging capabilities Increase the global reach covered across markets, customer base and digital channels
  • Organize and plan markets onboarding, implementing and evolving ways of working with markets adopting the service, providing ongoing support and working with analytics and technology teams to enable the required data supply chain
  • Measure messages performance to drive learning and shared with markets and other teams Supports in all messaging related tasks and activities
  • Requirements

  • Demonstrated Experience in digital analytics and targeted messaging
  • Strong digital conversion tracking skills
  • Experience with Retailers in the field of smart recommendations and leveraging with analytical insights
  • Strong performance management and team development skills
  • Knowledge of web technologies and digital metric tracking tools
  • The ability to quickly understand customer and operational considerations
  • Innovative, the ability to approach things differently or do different things to deliver goals
  • Highly developed communication skills, both written and verbal, to explain complex or technical issues
  • Pragmatic decision making skills, with the ability to make clear judgments based on a range of factors such as commercials, risk, and customer experience determine the implications and make recommendations as needed
  • Good relationship management skills to satisfy a wide range of internal and external customers with conflicting priorities
  • High levels of resilience and self motivation
  • You’ll achieve more when you join HSBC. Candidate with less relevant experience or skills may be offered a lower Global Career Band than stated above.

    HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment.

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