CRM Marketing Manager


Underthe Senior CRM Marketing, the CRM Marketing manager will be responsible fordeveloping and implement the CRM Marketing strategy which delivers sustainedand incremental revenue growth, encourages cross-sell and upset across thecategory mix and drive high quality interaction with the customer.

He will runacquisition and activation programmes through email, SMS, push notification andin app messaging via Salesforce Marketing Cloud.

He has a strong expertise inMarketing Cloud and capable to use extensively the platforms (Email Studio,Journey Builder, automation, DE, AMPscript, etc )

  • Work closely with operations team, I.T. Department and internal department to ensure the action plans and marketing campaigns roll-out effectively, from scratch till completion
  • Support the CX Team to develop and execute all pro-active communication
  • Manage the CRM Marketing platform and ensure all implementations are following the guidelines
  • Managing timeline and make sure deliverables are done on time
  • Leading design and implementation in Marketing Cloud - journey, automation, data extension structure, emailing, personalised content, etc...
  • Driving testing plan
  • Providing reporting and performance analysis
  • Configuring accounts setup, administration for users and new Business Units *roles and permissions, sender profiles, users, etc )
  • Designing, optimising, and executing campaigns using strategies such as A / B testing, throttled sending, journeys, marketing automations and dynamic content
  • Preparing and updating the platform for each SFMC release, when applicable
  • Coming with the latest best practices on Marketing Cloud and implementing them for each new campaigns / projects
  • Liaisingwith Marketing Cloud support - Salesforce - for all topic related to theplatform : platforms debug, issue resolution, incidents, etc...


  • 6 years of managing CRM marketing programs
  • Experience leveraging a complex marketingautomation
  • Minimum of 3 years hands-onexperience managing Marketing Cloud
  • Knowledge in SQL query
  • Understanding of HTML and CSS
  • Good understanding of digital marketing
  • Good communication and coordination skills
  • Able to work independently and proactively todeliver in accordance with schedule
  • Good team player to work ina diverse team as well as collaborate cross-functionally
  • About AXA

    Would you like to wake up every day driven and inspired by our noble mission and to work together as one global team to empower people to live a better life?

    Here at AXA we strive to lead the transformation of our industry. We are looking for talented individuals who come from varied backgrounds, think differently and want to be part of this exciting transformation by challenging the status quo so we can push AXA - a leading global brand and one of the most innovative companies in our industry - onto even greater things.

    In a fast-evolving world and with a presence in 64 countries, our 166,000 employees and exclusive distributors anticipate change to offer services and solutions tailored to the current and future needs of our 103 million customers.

    AXA Hong Kong, a member of the AXA Group, prides itself of serving over 1 million customers in Hong Kong and Macau. Besides being one of the largest health protection providers in Hong Kong, it is also the number 1 General Insurance provider1 and a market leader in motor insurance.

    AXA Hong Kong is committed to helping its customers achieve stability and prosperity through providing a comprehensive range of life, health, property and casualty protection, as well as wealth management and retirement solutions.

    We believe it is our inherent responsibility to support the communities we operate in, hence creating a sustainable business via constant and considerable contribution in the dimensions of health, environment and the community.

    AXA is an equal opportunity employer. We are committed to promote Diversity and Inclusion (D&I) by creating a work environment where all employees are treated with dignity, respect, and where individual differences are valued.

    We welcome and treasure diverse profiles to join our big family, and to build an inclusive culture together which allows everyone to maximize their personal potential.

    1Based on 2013 Office of the Commissioner of Insurance market share statisticsWhat We Offer

    We offer excellent career prospects and attractive remuneration package to the right candidates.

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