Oversees all FedEx-owned social and thought leadership digital channels in Asia Pacific. This includes LinkedIn, Facebook and the thought leadership website including unique content that goes on these channels.
Work with social media influencers to promote FedEx reputation and content.
Manage the Social Advocacy program to use internal commercial teams as advocates in their social channels across Asia Pacific.
Monitor third party social media conversations as well as responding to comments that could both promote and damage the FedEx brand and reputation.
Develop go-to-market strategy and execute to drive more visitors to the platforms, including paid campaigns and driving the SEO strategy to increase organic reach.
Analytics of these channels to optimize results and drive KPIS
Support development and management of FedEx Communications program regionally, with focus on media relations, issues and crisis management and community relations;
support business and communications objectives; provide support to ensure that FedEx is properly represented in external channels including media and social in a cost-effective manner.
Support content development including Q&As, speeches, presentations and briefing materials that support Communications programs.
Develop and implement crisis communications plans in order to ensure all external critical issues are handled appropriately and minimize risks to the brand.
Build relations in the Middle East and Africa with media and non-profit organizations; seek, review and submit community relations requests for programs to ensure that they are aligned with business objectives;
implement approved regional community relations activities in order to effectively position FedEx in MEISA.
Job Requirements :
BA in public relations, communications
Qualifications and proven experience in social media and digital media management
At least five (8) years of experience in Communications discipline with strong knowledge of principles of social media
Familiar with social media channels including LinkedIn, Facebook and other channels including understanding of the analytics.
Experience in managing an external website including understanding of Adobe and Google analytics.
Experience in developing a content strategy to promote channels.
Solid understanding of project management principles and strong project manager.
Ability to support and connect business strategy to the social and digital strategy.
Proficient command of English with solid English copywriting and editing skills
Excellent communication (oral and written) and presentation skills
Experience in management of an external web site including content production and search engine optimization skills
Strong analytics skills in measuring campaigns and driving social media outcomes
What can you expect as a FedEx team member?
Career Mobility and Development : When you join FedEx, you’re joining a team with possibilities that literally span the world from opportunities for advancement and location transfer, to training and leadership programs.
Total Compensation and Benefits Package : We want to keep our employees for a long time, so we offer competitive benefits, opportunities for flexible work arrangements, and programs to support well-being.