Performance Marketing, Manager
Captar Partners
Hong Kong, Hong Kong
3天前

We are looking for Performance Marketing Manager for multiple companies in the insurance industry to own the strategy for and delivery of the company’s performance marketing efforts.

This opportunity is great for those who are looking for a leadership position and wanting to build a best-in-class performance marketing organisation.

Responsibilities :

  • Own the strategy for and delivery of company’s performance marketing efforts
  • Oversee day-to-day management and optimization of performance marketing campaigns, ATL and BTL campaigns.
  • Consolidate and optimise company’s performance system and structure to drive business
  • Leverage relevant Martech tools and marketing automation tools to drive for efficiency in marketing efforts such as Google Analytics, SAP Cloud, and SAP Marketing, etc
  • Requirements :

  • 5-8 years in performance marketing, insurance industry is preferred
  • Marketing agency with relevant industry experience and knowledge is also considered
  • Experience proposing and managing large scale marketing campaign against business objectives and ROI targets
  • Hands-on experience using analytic tools such as Google Analytics, SAP Cloud, SAP Marketing, etc.
  • Ability to use both qualitative and quantitative data to develop strategy recommendations and optimization tactics
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