Manager, Digital Sales Channel

Main purpose of the job :

To grow digital-originated sales for AXA Hong Kong and Macau; both onAXA-owned platforms as well as partners’ platforms :

  • Crafting and launching an AXA Marketplace by end2020
  • Defining & implementing the strategy, as wellas offers and campaigns to animate AXA digital sales channels ongoing andevolving the AXA Marketplace continuously, with the main objective to growDigital-originated sales (both pure online and online-to-offline sales)
  • Supporting the launch of new digital partners’opportunities, jointly with relevant Business teams
  • Key Accountabilities :

  • ProductOwnership of AXA Marketplace
  • Define andcraft the future AXA Marketplace, targeted to launch before end 2020, defineproposition and user journeys, based on customer research
  • Manage theimplementation of the Marketplace, following Agile methodology and practices,participating in the scrum team as product owner to represent Business andCustomers voice and interface with technology teams
  • Define andimplement the launch strategy with Marketing and Business teams
  • Define andsupervise ongoing evolutions of the Marketplace after launch
  • Manage ateam of Business Analysts
  • Digital SalesChannel management
  • Define thestrategy to enable growth of Digital-Originated Sales for AXA, especially howdifferent channels and partners bring value to AXA and making sure DigitalChannels support overall company’s objectives
  • Define and implement campaigns and promotionsplan as well as relevant triggers and customer journeys to animate the DigitalSales Channels, in collaboration with Business Units, Marketing and Data teams
  • Implementdynamic personalization as a key enabler to boost engagement usage andsales conversion
  • Define a model for ongoing management of theMarketplace and rules of engagement
  • Track & report on Digital-Originated Salesresults for AXA to seek for continuous optimization
  • Ensure communication andtraining to relevant stakeholders
  • 7+ years of successful experience in Digitalfield, with a background in Marketplace or Loyalty Scheme and Online SalesManagement, as well as Product Ownership experience
  • Experience in Insurance or Financial Servicesindustry is preferred
  • Curious, customer focused and data-driven, withcan-do attitude to act as change agent
  • Strong influencing skills to drive forwardDigital Channel focus within the organization whilst best understanding andserving our business needs
  • Good team player, able to work in a diverseteam as well as collaborate cross-functionally
  • Able to motivate and manage a team to deliverbest results, in a cross-functional structure
  • Fluent in English andCantonese, Mandarin is a plus
  • Candidate with moreexperience will be considered as Senior Manager, Digital Sales Channel
  • Would you like to wake up every day driven and inspired by our noble mission and to work together as one global team to empower people to live a better life?

    Here at AXA we strive to lead the transformation of our industry. We are looking for talented individuals who come from varied backgrounds, think differently and want to be part of this exciting transformation by challenging the status quo so we can push AXA - a leading global brand and one of the most innovative companies in our industry - onto even greater things.

    In a fast-evolving world and with a presence in 64 countries, our 166,000 employees and exclusive distributors anticipate change to offer services and solutions tailored to the current and future needs of our 103 million customers.

    ABOUT AXA HONG KONG AND MACAU AXA Hong Kong and Macau, a member of the AXA Group, prides itself on serving over 1.3 million customers 1 in the region.

    In addition to being the #1 global Property & Casualty commercial lines insurer 2 , we are also one of the largest health protection providers in Hong Kong and Macau.

    Empowering people to live a better life’ is the goal of AXA Hong Kong and Macau, which is reflected in everything we do.

    We are one of the most diversified insurers, providing a full range of coverage for individual and commercial customers.

    We offer all-round, integrated solutions across Life, Health and Property & Casualty to address all their insurance needs.

    AXA is an equal opportunity employer. We are committed to promote Diversity and Inclusion (D&I) by creating a work environment where all employees are treated with dignity, respect, and where individual differences are valued.

    We welcome and treasure diverse profiles to join our big family, and to build an inclusive culture together which allows everyone to maximize their personal potential.

    1 Including customers of AXA China Region Insurance Company Limited, AXA China Region Insurance Company (Bermuda) Limited (incorporated in Bermuda with limited liability), and AXA General Insurance Hong Kong Limited

    2 AXA Corporate Solutions, AXA Matrix Risk Consultants, AXA Insurance Company, and AXA Art with AXA XL’s insurance and reinsurance operations combined


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