Specialist, Loyalty, Event and Privilege, Consumer Banking
DBS Bank (Hong Kong) Limited
Hong Kong

See job description for details Business Function

As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions.

As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage.

Our financial solutions are not only the best in the business - they were made just right for you.


  • To collaborate with internal and external partners closely to implement effective and efficient loyalty programme and events at desired quality standards.
  • To manage WeChat marketing and help improving / extending the functions of WeChat to drive the Bank's Greater Bay Area initiatives.
  • To assist in exploring new business collaboration with partners & drive initiatives to strengthen the proposition offerings for the segment.
  • To evaluate the performance of loyalty programme and provide feasible improvement plans.
  • Support ad hoc projects as assigned.
  • Requirements

  • Degree holder in Marketing or related disciplines
  • 5-7 years of proven experience at relevant role
  • Strong understanding of customer behaviour, customer journeys and industry trends.
  • Highly organized team player with outstanding communication and interpersonal abilities
  • Self-starter, detailed oriented and works with a high degree of accuracy
  • Good command of both written and spoken Chinese and English
  • Strong sensitivity to confidential matters is required
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