Brand Marketing Specialist
鰂魚涌, 香港
source : Dairy Farm

Brand Strategy

  • Contribute to the respective brand strategies of each banner / Own Brand and assist in the development of the brands’ positioning to strengthen the brand equity
  • Optimize the various customer value propositions and customer segmentations used by the banners
  • Interpret and leverage market research from multiple sources to support strategy and brand building activities
  • Store Branding

  • Contribute to the store brand identity of our Dairy Farm supermarkets and translate this to excellence in execution at the store level
  • Partner with the store design team on translating the brand strategy into suitable visual merchandising equipment, customized for various stores sizes and environments
  • The Person

  • Bachelor degree in Marketing / Business Administration or other related disciplines
  • Minimum 2-3 years' marketing experience especially in brand marketing and brand equity
  • Strong in stakeholder management, self-motivated with excellent communication and interpersonal skills
  • Creative, adaptable, high learning agility
  • Well-organized, enjoy working in a fast-paced organization
  • Good command of both written and spoken English and Chinese
  • Experienced in FMCG or retail industry is an absolute advantage
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