Assistant Data Analytics and CRM Manager - Hang Seng Bank (HK)
Hang Seng Bank Limited
Hong Kong, Hong Kong
source : eFinancialCareers

Job description

A Career with Hang Seng Bank

Hang Seng is committed to service excellence. Our people are our most important asset and play a vital role in our efforts to continually enhance our performance for customers and provide best-in-class products and services.

We seek to attract high-calibre talent by offering a dynamic working environment, good career development opportunities and competitive compensation packages.

Customer Value Management

We are currently seeking a high caliber professional to join our department as Assistant Data Analytics and CRM Manager

Principal responsibilities :

  • Keen to take initiatives to translate business problems into analytics-led solutions with appropriate methodology, manage the business application effectively and evaluate the results rigorously.
  • Work closely with business teams, highly sensitive to state of business and anticipative of business problems and priorities.
  • Conduct analysis and insight generation to explore strategic business opportunities, formulate actionable recommendations, and optimize customer contact.
  • Implement sales and service contact leads integrating omni-channel customer journeys to drive target business outcome
  • Support customer targeting programs / activities (i.e. the identification, sizing, description of new customer marketing opportunities, and performance monitoring) to achieve the business plan
  • Contribute to end-to-end customer engagement journey design, the required process and system development through real-time decisioning e.
  • g. Pega and direct / manned contact channels

  • Ensure timely and quality analytics deliverables to satisfy business needs effectively under the dynamic business environment
  • Share knowledge and good practice, working collaboratively with different parties to create a productive, diverse and supportive working environment
  • Adhere to HSBC policy, procedures and control requirements applicable to day-to-day working, exceptional and project activities
  • Requirements

  • University degree in Business Administration, Data and Information Management, Mathematics, Statistics, Computer Science or other related discipline.
  • Minimum 3 years of solid working experience in analytics of the customer life cycle management, and the application of business insight across multiple distribution channels
  • Comfortable with mining massive volume of data for quick insight discovery
  • Familiar with the application of event triggers and has spent a minimum of 2 years in campaign generation and delivery across multiple channels for Retail Banking business
  • Hands on experience in SAS and SQL programming, contact management infrastructure, customer facing platform and strong business acumen.
  • Knowledge of Big Query, Pega, R, Python and digital data an advantage.

  • Ability to communicate with impact, with the capacity to ensure complex information is articulated in a meaningful way to a wide and varied audience
  • Good interpersonal, organizational, problem solving and presentation skill
  • Good MS-Office skills i.e. Excel, PowerPoint, Outlook etc.
  • Great sense of ownership and servicing mind-set to ensure efficient and effective customer service delivery
  • I f you would like to explore other opportunities at Hang Seng Hong Kong, please visit / careers / for details.

    The health and safety of our employees and candidates is very important to us. Due to the current situation related to the Novel Coronavirus (2019-nCoV), we're leveraging our digital capabilities to ensure we can continue to recruit top talent at the HSBC Group.

    As your application progresses, you may be asked to use one of our digital tools to help you through your recruitment journey.

    If so, one of our Resourcing colleagues will explain how our video-interviewing technology will be used throughout the recruitment process and will be on hand to answer any questions you might have.


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