Marketing Manager (Digital) (Ref: 20004826)
The Hong Kong Jockey Club
Hong Kong
3天前

The Department

The role of the Football and Lottery Marketing Department is to develop and implement short and long-term business strategies and plans to support the Club’s sports betting and lottery business.

The department is now seeking a high calibre to fill up the position of Marketing Manager.

You will

  • lead a team to develop and implement digital marketing initiatives for our football and lottery products and services including web, mobile, social media, SEM and SEO
  • work with technical teams and external vendors to enhance / develop new website and mobile app including concept, content and UI
  • develop education tools and customer programs for new and casual bettors
  • work with in-house creative and advertising agencies to develop creative visuals for both retail and digital platforms
  • work with department head and other departments to plan and implement responsible gambling initiatives
  • assist in budget management
  • You should have

  • a degree in Business, Marketing or a related discipline
  • a minimum of 8 years’ experience in digital marketing with at least 5 years at managerial level
  • high proficiency in managing advertising creative, digital media planning and buying, social media content, SEM and SEO
  • track record in driving website and mobile app from concept, design to production
  • knowledgeable about the latest trends and best practices in digital marketing, web and mobile UX / UI
  • strong team leader, highly motivated, fast-paced, creative with ability to lead multiple projects
  • excellent project management skills
  • good interpersonal and communication skills with proficiency in both written and spoken English and Chinese (including Putonghua)
  • knowledge in football or experience in sports marketing is a plus
  • Terms of Employment

    The level of appointment will be commensurate with qualifications and experience. A contract employment will be offered to the successful candidate.

    Contract renewal will be subject to mutual agreement between the Club and the individual.

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