The role of the Football and Lottery Marketing Department is to develop and implement short and long-term business strategies and plans to support the Club’s sports betting and lottery business.
The department is now seeking a high calibre to fill up the position of Marketing Manager.
lead a team to develop and implement digital marketing initiatives for our football and lottery products and services including web, mobile, social media, SEM and SEO
work with technical teams and external vendors to enhance / develop new website and mobile app including concept, content and UI
develop education tools and customer programs for new and casual bettors
work with in-house creative and advertising agencies to develop creative visuals for both retail and digital platforms
work with department head and other departments to plan and implement responsible gambling initiatives
assist in budget management
You should have
a degree in Business, Marketing or a related discipline
a minimum of 8 years’ experience in digital marketing with at least 5 years at managerial level
high proficiency in managing advertising creative, digital media planning and buying, social media content, SEM and SEO
track record in driving website and mobile app from concept, design to production
knowledgeable about the latest trends and best practices in digital marketing, web and mobile UX / UI
strong team leader, highly motivated, fast-paced, creative with ability to lead multiple projects
excellent project management skills
good interpersonal and communication skills with proficiency in both written and spoken English and Chinese (including Putonghua)
knowledge in football or experience in sports marketing is a plus
Terms of Employment
The level of appointment will be commensurate with qualifications and experience. A contract employment will be offered to the successful candidate.
Contract renewal will be subject to mutual agreement between the Club and the individual.