B2B Marketing Executive, APAC
THE FINANCIAL TIMES LTD
Hong Kong
5天前

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The B2B division of the Financial Times licenses FT content to organisations around the world, with clients in corporate, finance, government, professional services and education sectors.

The B2B Marketing Executive, APACxJ will be responsible for managing marketing activity for B2B prospects and clients across Asia (excluding Japan).

The role will require a broad mix of marketing skills covering email / content marketing, Account Based Marketing, paid media and sales enablement with the objective of acquiring, retaining and growing accounts.

Main Duties and Responsibilities

Work with sales and customer success teams to implement multi-channel marketing activity to acquire prospects and increase engagement amongst existing clients

Ideate and implement agreed marketing campaign tactics, managing the end-to-end process from copywriting / translating, working with design and external vendors, executing marketing automation

Produce / update relevant websites, digital assets and sales collateral to support regional and sector campaigns

Work with the in-house research team to obtain contact lists and ensure lead information in the CRM system (Marketo, Salesforce) is synced, accurate and measurable

  • Conduct customer interviews and research to develop case studies, testimonials, digital assets to support Marketing and Sales efforts
  • Create a close working relationship with key stakeholders within the business, particularly in relevant sales and customers success teams
  • Identify new opportunities and ideas to improve marketing effectiveness and processes
  • Identify, share and implement best practice from both regional and global marketing teams
  • Participate in and perform special tasks and projects when needed
  • Qualifications / Competencies / Skills / Experience

    Essential

    Knowledge of CRM systems and email automation platforms, such as Salesforce, Marketo, Eloqua etc.

    Good copywriting skills (both English and Mandarin), demonstrating customer / market focus and ability to tailor value propositions for region and companies

    Experience of executing marketing activity in a business-to-business environment

  • Strong project management skills with attention to dates, deliverables and budgets
  • Knowledge of events management and the processes involved in delivering a successful event
  • Comfortable working with data, and possesses the analytical skills to contribute to the planning process
  • Effective communication skills and evidence of working collaboratively to achieve results
  • Understands key marketing principles and how and when different communication tactics should be used

    Experience of working with global / regional teams and using campaigns to support and drive sales effort

    Delivers a high standard of quality and accuracy

    Preferred

    Exposure to and knowledge of the media and publishing industry

    Experience in specific marketing disciplines a plus, e.g. PPC, SEO, email, or content

    Experience working with 3rd party suppliers

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