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The B2B division of the Financial Times licenses FT content to organisations around the world, with clients in corporate, finance, government, professional services and education sectors.
The B2B Marketing Executive, APACxJ will be responsible for managing marketing activity for B2B prospects and clients across Asia (excluding Japan).
The role will require a broad mix of marketing skills covering email / content marketing, Account Based Marketing, paid media and sales enablement with the objective of acquiring, retaining and growing accounts.
Main Duties and Responsibilities
Work with sales and customer success teams to implement multi-channel marketing activity to acquire prospects and increase engagement amongst existing clients
Ideate and implement agreed marketing campaign tactics, managing the end-to-end process from copywriting / translating, working with design and external vendors, executing marketing automation
Produce / update relevant websites, digital assets and sales collateral to support regional and sector campaigns
Work with the in-house research team to obtain contact lists and ensure lead information in the CRM system (Marketo, Salesforce) is synced, accurate and measurable
Qualifications / Competencies / Skills / Experience
Knowledge of CRM systems and email automation platforms, such as Salesforce, Marketo, Eloqua etc.
Good copywriting skills (both English and Mandarin), demonstrating customer / market focus and ability to tailor value propositions for region and companies
Experience of executing marketing activity in a business-to-business environment
Understands key marketing principles and how and when different communication tactics should be used
Experience of working with global / regional teams and using campaigns to support and drive sales effort
Delivers a high standard of quality and accuracy
Exposure to and knowledge of the media and publishing industry
Experience in specific marketing disciplines a plus, e.g. PPC, SEO, email, or content
Experience working with 3rd party suppliers