Senior Social Producer
Turner Broadcasting System, Inc
Hong Kong, Hong Kong SAR

About CNN International

CNN’s portfolio of news and information services is available in seven different languages across all major TV, digital and mobile platforms reaching more than 450 million households around the globe.

CNN International is the number one international TV news channel according to all major media surveys across Europe, the Middle East and Africa, the Asia Pacific region and Latin America and has a US presence.

CNN Digital is a leading network for online news, mobile news and social media. CNN is at the forefront of digital innovation and continues to invest heavily in expanding its digital global footprint, with a suite of award-winning digital properties and a range of strategic content partnerships, commercialised through a strong data-driven understanding of audience behaviours.

Over the years CNN has won multiple prestigious awards around the world for its journalism. In addition, around 1,000 hours of long-form series, documentaries and specials are produced every year by CNNI’s non-news programming division, CNN Vision.

CNN has 39 editorial offices and more than 1,100 affiliates worldwide through CNN Newsource.

CNN International is part of Turner, a WarnerMedia company.

What part will you play?

The Senior Social Producer will devise content strategies across all social platforms for CNN’s Editorial Sponsorships.

Working closely with their colleagues in the Editorial Sponsorships team, the Senior Social Producer will also create content for multiple social platforms with a focus on growing CNN’s international audiences.

This role requires experience in building social communities, creative and solid writing skills, strong editorial judgment, and the ability to tell a story in a social way while maintaining CNN standards.

What will you be doing?

The Senior Social Producer will work closely with the Concept Development and the Social teams to devise social content strategies that engage with audiences and contribute to the sponsorship KPIs and wider CNN Digital audience development goals.

They will maintain CNN’s high journalistic standards by editing and producing social content that is balanced, fair, visual and engaging.

They will help to collaborate with sponsorship producers to commission social content from around the world, meeting regularly with Campaign Strategy and Delivery Analysts and programmers to share audience insights.

The Senior Social Producer will continuously look at innovating to find ways of engaging with and building niche communities around defined subjects like the environment, arts, travel, sport, and business.

They will also have a keen interest in regional trends, with a particular focus on our engaged African and the Middle East viewers.

In addition, the Senior Social Producer will also be required to work with CNN’s on-air talent and producers to commission multiplatform content from field assignments.

This position is based in London or Hong Kong and will collaborate with a cross-functional team in Atlanta, Washington D.

C, New York, Hong Kong, and Abu Dhabi. The candidate must be a self-starter and comfortable working on tight deadlines and be able to switch rapidly between projects in a fast-paced news environment.

The Senior Social Producer closely with or manage, contractors that include other social producers, designers, and video producers.

This role is a journalistic position, requiring strong editorial judgment, and the ability to tell a story in a social way while maintaining CNN standards.

What do we need from you?

  • Journalism / community management experience
  • Relevant experience and passion in using social media as a publishing and audience engagement tool
  • Proven track record of creating engaging content (written, video, social) that drives traffic and engagement
  • Strong and proven editorial judgment
  • Deep understanding of multiple platforms and different devices
  • Experience producing and editing graphics, video and / or photos
  • Extreme fluency in social media publishing and analytics tools and products
  • Strong organizational and time management skills
  • Experience building content / social strategies
  • But wait, there’s more

  • Part of WarnerMedia family of Powerhouse brand
  • Cool benefits such as Summer Fridays
  • More Fun, Less Fear, All in Culture
  • See what it’s like to work at WarnerMedia! Follow us on Instagram, Twitter and Facebook.

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