Hong KongPermanentPurposeThe purpose of this role is to lead local marketing and events activities on behalf of WM Asia. Reporting directly to the COO of WM Asia, while collaborating as part of a larger global Marketing team across Wealth Management, this role will act as the voice of Asia to contribute towards RBC Wealth Management’s brand and marketing initiatives.
The incumbent will be pivotal to executing on RBC WM’s marketing efforts with an emphasis on digital, annual insights and knowledge publications, organizing and executing in-
region events to increase RBC’s brand presence, as well as working with various front office, internal and external industry partners to drive client interaction all with the specific objective of enabling client acquisition and AUA growth.
What will you do?Brand & digital marketingWebsiteManage regional website content working with Director of Business Development, WM Asia business leaders and global marketing team membersManage local digital agency as appropriateSocialWorking with Toronto social teamManage the WMA LinkedIn program, providing ongoing analytics and business recommendationsSupport the Always On’ content strategy and assist with creation of regional contentContribute to monthly content calls to consolidate business and client interestsCampaigns & projectsCo-
ordinate regional activation of global campaigns and local campaignsBrief external agencies where required on support for campaignsLiaise with design colleagues to manage timely delivery of digital assetsStrategy and planningContribute to marketing plans, partnering with the business to ensure marketing is aligned to business goalsAttend business focused internal meetings to stay connected to business objectivesEventsExecute and implement marketing and investment seminar events in region, creating a differentiated client experience.
Increase market penetration to attract prospective clients, generating greater RBC brand awareness within the regionCompetitor & market analysisProactively conduct market, sector and competitor analysis to gather relevant insight to generate content and campaign ideas for the businessAdminBudgetComplianceWhat do you need to succeed?
Must-have : Extensive experience creating / leading strategic marketing campaigns, leveraging traditional and digital media platforms to engage clients or customers.
Previous experience implementing and running events that cater to High Net-worth and Ultra High Net-worth individuals, creating differentiated client experiences to drive market penetration and enable client acquisitionExceptional communication skills to bring different conceptual ideas to lifeCollaborative approach and ability to work effectively different stakeholders, groups and geographiesOut-
of-box thinking, transformational mindset with a strong bias towards executionPost-secondary educationWhat’s in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients succeed.
We care about each other, reaching our potential, making a difference to our communities and achieving success that is mutual.
Opportunity to be a valuable member of a critical team.Comprehensive compensation including performance bonus, pro-rated vacation, flexible healthcare benefits.
Significant exposure to stakeholders across multiple businesses.Interesting, complex work that makes a difference in peoples’ lives.
A collaborative culture that recognizes innovative business ideas.Access to various programs, resources and technology.