Assistant Marketing Manager
The Walt Disney Company
Quarry Bay, Hong Kong SAR
6天前

Responsibilities

  • Support the development and implementation of the integrated marketing plans for CPC to build equity and sales of responsible franchises, as well as measure effectiveness of the marketing programs
  • Work with cross-functional teams to drive synergy, marketing and consumer messaging for all franchises across TWDC divisions.
  • Maximize key franchise marketing and promotional partnerships by identifying multiple business opportunities across the team and IP portfolio.
  • Develop customized sales and marketing materials including pitch kits, sell-sheets and sizzles and video content.
  • lead Creative agency to coordinate franchise branding, packaging and other collateral across Disney’s divisions to drive franchise continuity across all consumer touch points while maintaining global brand integrity and meeting divisional branding requirements
  • Work with divisional and corporate research teams to ensure CPC-Hong Kong has the appropriate metrics, analytics and consumer insights to make effective strategic decisions to drive brand and franchise growth in each market.
  • Basic Qualifications : Experience :

    Experience :

  • Experience working with or for multiple divisions of a major entertainment company.
  • Experience working in diverse international emerging territories
  • 6+ years experiences in marketing, brand development, promotions or sales for multi-national fortune 100 companies
  • Experience working with e-commerce platforms is preferred
  • Knowledge :

  • A mature, self-motivated manager who is also able to successfully implement multiple initiatives, driving results for the company.
  • The candidate must have a strong partnership mentality in working with others. The successful candidate must also demonstrate the following : Strong planning and execution skills : able to multitask or manage several projects concurrently with minimum supervision Outstanding communication skills : persuasive and convincing both in oral and writtenProblem solving skills : able to resolve issues independently and communicate solutions effectively Analytical skills : able to provide sound recommendations based on good understanding of different Business Units’ needs, Hong Kong market situation, trends and consumer insightsProfessionalism and integrity, a team player, perform well under pressure

    Core Skills :

  • Excellent verbal and written English and Cantonese communication skills
  • Diverse experience across multiple marketing disciplines including consumer marketing, promotions, sponsorships, publicity, special & live events.
  • Demonstrated success in building relationships across all levels of an organization (Executive through Managerial).
  • Drives results through consensus building, team work, and identifying common goals.
  • Well-developed computer skills (Excel, Word, PowerPoint, Outlook, etc.)
  • Required Education

  • Bachelor’s degree in Business Administration, Marketing, Management or related field in top university
  • Additional Information : Working Relationships

    Working Relationships

  • InternalWDI Hong Kong Marketing TeamCPC, DI, TV, Studio, HKDL, Publishing, SHDR, TDSOther corporate functions (Corp Communications, Corporate Citizenship, Government Affairs, CBM)
  • External : LicenseesDigital, corporate, organizational partnersEvent, media, social agencies
  • About Disney Licensing :

    Disney Consumer Products and Interactive Media (DCPI) is the business segment of The Walt Disney Company (NYSE : DIS) that brings our Company’s stories and characters to life through innovative and engaging physical products and digital experiences across more than 100 categories, from toys and t-

    shirts, to apps, books and console games. DCPI comprises four main lines of business : Global Licensing, Disney Retail, Publishing and Digital Media, and Games, Apps, and Labs.

    The segment is home to world-class teams of app and game developers, licensing and retail experts, a leading retail business (Disney Store), artists and storytellers, and technologists who inspire imaginations and bring the magic of Disney into the daily lives of families and fans around the world.

    About The Walt Disney Company :

    The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments : media networks, parks and resorts, studio entertainment, consumer products and interactive media.

    From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-

    class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe.

    With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

    This position is with The Walt Disney Company (Hong Kong) Ltd., which is part of a business segment we call Disney Licensing.

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