Senior Marketing Executive – Branding
SMCP Asia (Sandro, Maje, Claudie Pierlot)
Hong kong, Hong Kong
8小时前

Company Overview

SMCP Asia, business unit of SMCP Group, lead the development of Parisian brands Sandro, Maje, Claudie Pierlot & De Fursac in Greater China.

It directly operates 88 points of sales and gathers about 544 staff.

With three distinct contemporary Parisian fashion brands, SMCP is a global leading company in the accessible luxury sector.

The Group operates 1,176 points of sales and its brands are present in 35 countries worldwide as of June 2016. Evelyne Chetrite and Judith Milgrom founded Sandro and Maje in Paris, in 1984 and 1998 respectively and continue to provide creative direction for the brands.

Claudie Pierlot was also founded in 1984 by Madame Claudie Pierlot, and acquired by the Group in 2009.

Job description

  • Coordinate all marketing materials from HQ and distribute them to regional, local offices, stores, e-comm and partners etc. on a timely manner
  • Work on brand strategies under guidance for (i.e. online-offline, cross channels, social media, print media, prominent OOH advertising opportunities) in different regions
  • Prepare the assets of the seasonal strategy, coordinate and execute on the initiatives (i.e. Branding events, capsule launches etc.)
  • Contribute to all branding related events
  • Source and communicate with local suppliers for any special events / marketing programs / gift items
  • Coordinate all branding marketing communications including monthly, quarterly reports and ad-hoc requests
  • Profile

  • Degree holder in Marketing or relevant subjects
  • At least 5 years working experience and preferably in international fashion retail brands / agencies
  • Enthusiastic person, a good team player with excellent communication, organization skills
  • Highly motivated and proactive individual with strong written and verbal communication skills
  • Ability to work independently with minimal supervision
  • Fluent in English and Chinese capacity is a must
  • Strong interest and a sense of fashion
  • Proficiency in MS Words, Power Point, Excel, Social Platforms
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