Test Lead & Conversion Rate Optimization - Digital Banking
Standard Chartered
Hong Kong, Hong Kong,

About Standard Chartered

We are a leading international bank focused on helping people and companies prosper across Asia, Africa and the Middle East.

To us, good performance is about much more than turning a profit. It's about showing how you embody our valued behaviours - do the right thing, better together and never settle - as well as our brand promise, Here for good.

We're committed to promoting equality in the workplace and creating an inclusive and flexible culture - one where everyone can realise their full potential and make a positive contribution to our organisation.

This in turn helps us to provide better support to our broad client base. The Role Responsibilities

  • Owns interaction points with members of core team (e.g., channel ops specialists, creative, measurement) and any other relevant stakeholders to get tests out the door (e.
  • g., vendors / partners)

  • Leads stand-up for pilots (s)he is test lead for
  • Oversees overall pilot design. Sign off test briefs initiated by platform specialists
  • Acts as air traffic control for channel(s) has strong understanding of channels and full line of sight into other priorities / pilots / test
  • Lead team in conceptualizing and designing tests / initiatives across lines of businesses
  • Drive test & learn approach by leveraging advanced MarTech stack to design and deliver the tests (including strong hands-on knowledge of Adobe Analytics, Adobe Target and Adobe Audience Manager)
  • Develop an experimentation culture across the agile squads based on test and learn
  • Evaluate maturity of capabilities and processes and deliver recommendations for continuously streamlining efforts and improving conversion results
  • Support the design and implementation of page tagging, configuration of testing and targeting campaigns, and report construction
  • Engage with data analytics to assess & report test performance and projections
  • Manage dependencies and efficiently communicate plans, issues and results with senior management on a proactive and regular basis
  • Ensure the provision of ongoing training and development of people across MarTech, and ensure that holders of all critical functions are suitably skilled and qualified for their roles
  • Collaborate with a range of partners, e.g., Web Management, Online / Mobile platforms, Digital Banking, Digital Marketing, Marketing agencies, Legal, Compliance, Security
  • Display awareness and understanding of the Operational Risk Framework for Retail Banking
  • Responsible for identifying, assessing, monitoring, controlling and mitigating Operational Risks pertaining to process changes in MarTech
  • Display awareness and understanding of the regulatory framework, in which the Group operates, and the regulatory requirements and expectations relevant to the role
  • Key Stakeholders

  • HK Head of Retail Banking
  • HK Head of Digital Banking
  • HK Web Management Team
  • HK Head of Digital Acquisition
  • HK Head of Products
  • HK Head of Digital Marketing
  • HK Head of Compliance
  • HK Head of Security
  • HK Head of Legal
  • HK Retail Banking Management Team (RBMT)
  • Global Head, Digital Acquisition
  • Global Head, Web Management
  • Global Head, Retail Marketing
  • Our Ideal Candidate

  • Bachelor’s Degree required; graduate degree preferred
  • At least 5+ years of experience in digital marketing and sales with specific focus on conversion rate optimization; Minimum 3+ years working in a product marketing capacity preferred, i.
  • e., partnered closely with Agile development teams

  • Proven experience in running A / B and MVT tests for campaigns and deriving customer insights
  • Expert knowledge of digital marketing principles such as funnel optimization UX, SEO & Landing Page optimization
  • Expert knowledge of Adobe Tech stack, in particular strong hands-on experience and expertise with using Adobe Target, Adobe Audience Manager, Adobe Analytics
  • Deep knowledge in Web Development and Front end management, including JSS / CSS coding
  • Knowledge of other campaign management systems, e.g., CMS, Tag Manager, Doubleclick, Google Optimize, etc. is a strong plus
  • Strong understanding of user experience design principles and design thinking
  • Compelling vision of the future of Digital and translation into effective strategies and actions
  • Exceptional troubleshooting skills and should thrive in high expectation scenario with many stakeholders
  • Efficient and confident communicator with very strong relationship building skills
  • Energy and desire to succeed; follows through on commitments; pushes self and others to deliver exceptional results
  • Strong collaboration, consensus building, problem resolution and communication skills are a prerequisite
  • Understanding of the issues related to the decision-making process; ability to analyze situations fully and accurately, and reach productive decisions
  • Experience in Retail banking is a major plus
  • Experience in working with data analysts to project and report behavioral and revenue data is a strong plus
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