Senior PR Executive, Fashion
Connected Group
Hong Kong
source : JXT

Media & Public Relations Management

  • Assist on pitching press coverage and handling enquiries
  • Assist on handling celebrities dressing, gifting arrangement
  • Proactively contact press on daily basis to explore media & exspoures opportunities
  • Assist on pitching retail marketing channels coverage
  • Compile press materials including press release in both English & Chinese & manage images library
  • Follow up pitcing
  • Prepare various PR reports
  • Assist on samples order and control logistic records
  • Manage execution of media & celebrities gifting
  • Coordinate with retail team and internal departments to ensure smooth execution of media loans and shootings
  • Manager PR resources library
  • Prepare press lists & invitations for seasonal fashion shows & events
  • Prepare press kits
  • Send out clippings highlights to retail team & internal departments
  • Advertising

  • Assist PR Manager on advertising execution including external vendors liaison
  • Prepare Advertising reports on monthly basis
  • Prepare Competitors reports on monthly basis
  • Event Management

  • Support PR Manager in organizing & implementing for all aspects of PR activities such as press presentation, fashion shows and exhibitions for Hong Kong & Macau
  • Monitor & work closely with the PR agency during an event from pre-event planning, event execution and post-event pitching
  • Help prepare event evaluations reports for management & internal review
  • Others

  • Prepare PR expenses reports on monthly, quarterly & yearly basis
  • Any other duties / matters assigned from time to time
  • Update external parties contact list including press, vendors, celebrities etc.
  • Requirement :

  • Bachelor degree with at least 4 years of working experience in Retail / Fashion industry
  • Good coomunication skill
  • Willing to work over time
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