Who we're looking for
WeLab is looking for a Head of Marketing to join the team. The Head of Marketing will be responsible for forming and leading the execution of the marketing strategy for WeLend Limited to drive customer growth, retention and enhance the customer experience.
The person will have the opportunity to help craft an emerging brand and change the perception of financial companies in Hong Kong.
The role requires a creative and open-minded individual who is looking to work in a challenging, but rewarding start-up environment.
What you will be doing
Drive customer growth through effective marketing strategy and ensure excellent customer experience
Formulate and lead execution on innovative and compelling campaign ideas, marketing materials and online and offline marketing strategies
Identify and establish new channels and partnership programs and work with external stakeholders, such as agencies and partners, to achieve business goals
Responsible for managing and coaching a high performance marketing team. Build up strong ownership culture
Work with different stakeholders for different campaigns and projects.
Introduce different test and learn campaigns with comprehensive tracking and analysis
About you :
You're a go-getter with mad juggling skills (or multiple hats) who can thrive in a fast-paced, agile environment
You have a strong thirst for knowledge and are driven to find solutions that don't exist yet
You are comfortable with ambiguity and extremely resourceful (in your past life you could've been a detective)
You always find a way to get things done without sacrificing the quality of your work, integrity and values. No task is off limits for you.
You are humble and prioritize the success of the team over your own with an eagerness to help those around you
You don't shy away from challenges and have the ability to bounce back from setbacks
What is required and what we’re looking for
Bachelor’s degree with 8+ years of marketing experience, preferably from finance and banking industries
A proven leader with a track record of success in marketing and who thrives in a fast-paced and fluid environment
Strong execution skills, analytical mind-set, strong understanding of brand marketing
Organized, self-motivated and proven success working in a fast-paced environment
Previous experience and / or desire in building a marketing infrastructure, including processes, methodologies and tools required to drive marketing effectiveness
Entrepreneurial mindset. Hands-on and comfortable taking on a variety of projects
Innovative and aware of latest marketing tools and approaches
Fluency in English, Cantonese and Mandarin (preferred) with excellent written and verbal communication skills
What we offer
Learning and development stipend, because we value lifelong learning and believe the best way to invest in our employees is to encourage them to continue to learn
Work hard and laugh lots (chicken wings and french toast, etc.) with a high-performing, fun and diverse team
Happiness Dollars for spending on anything that makes you happy
Conveniently located office surrounded by diverse and delicious lunch options
Lively office with gaming consoles and a ping pong table
Fun extracurricular activities with your colleagues like hiking, yoga, badminton, wine tasting, dragon boat racing, rock climbing, etc.
Employee referral bonuses