Asset Management Marketing - Asia Pacific Digital Channel Manager - Associate
J.P. Morgan
Hong Kong, Hong Kong
source : EFinancialCareers Ltd

Offer : Senior Manager, Digital Channel, APAC (based in Hong Kong / Taiwan)

J.P. Morgan Asset Management is among the world's largest and most respected investment managers. Our experienced professionals operate across the U.

S., Europe, Asia, Latin America and other key financial centers worldwide. Together, they deliver a diverse range of investments spanning all major asset classes, market sectors and geographic regions -

from mutual funds to separate accounts, traditional strategies to alternatives, single-asset portfolios to packaged solutions.

With a legacy dating back to 1865 to manage assets in today's complex, ever-changing markets, the hallmarks of our business include a focus on exceptional risk-

adjusted performance, an innovative product lineup designed for global diversification and a commitment to the highest quality service.

We continue to build strong, growing partnerships with institutions, financial advisors and other intermediaries, providing them with insights and investments to meet their investment objectives.

The Role

J.P. Morgan Asset Management is seeking a talented candidate to drive and implement the digital channel strategy and experience for our Investment Management business.

A key focus for the successful candidate will be to deliver the digital channel strategy for the region, with a focus to establish performance metrics to drive ROI and facilitate decision making.

In addition, this role will collaborate closely with technology and business partners and overall Marketing / Digital team within the region to enable a robust digital platform that leverages our content and delivers compelling and personalized digital experiences, which highlight our intellectual capital and introduce the benefits of our investment solutions to drive business growth.

Major Responsibilities

  • Lead the development and implementation of the digital platform transformation strategy for the region.
  • Be responsible for JPM AM digital experience such as website management, digital tools and capabilities, etc.
  • Help build digital expertise and lead the digital channel transformation of the organization through the delivery digital initiatives on our platforms.
  • Identify areas of improvement through automation and implement new process to drive efficiencies and allow the team to add more value & digital expertise across the business.
  • Coordinate all forms of digital marketing and content delivery; determine the most effective ways to leverage and amplify content in order to drive deep engagement and broad sharing of our intellectual capital.
  • Initiate and implement digital marketing strategies and creative marketing program to drive sales and brand effectiveness.
  • Measure performance and drive results. Establish agreed upon KPIs for programs. Determine forecasts and track performance to deliver on expected outcomes, determine ROI, and prioritize resources.
  • Own and share the analysis and reporting of these efforts.

  • Work strategically across the teams to define success metrics and evaluate impact of activities helping to define regional strategy that drives JPM AM business performance.
  • Supervise ongoing activities and drive the quality and consistency of our digital marketing activity towards a best in class model.
  • Build relationships with regional and country marketing leadership and help bring digital capability and insights to the forefront of the marketing agenda.
  • Proactively identify opportunities to improve our customers' digital experience.
  • Keep up to speed on all compliance and privacy legislations regionally to ensure the business is in line with changing regulations.
  • Engage and manage appropriate digital agency relationships and deliverables.
  • Stay abreast of emerging technologies and determine the right time and manner to explore possible application.
  • Qualifications

  • Bachelor's degree in Marketing, MIS, BS or equivalent experience.
  • At least 8+ years in digital marketing with focus on digital platform implementation and management. Experience in the financial service industry is a plus.
  • Strong project management skills and ability to work efficiently in a fast-paced environment.
  • Proven ability to deliver complex projects in a global environment and effectively engage stakeholders with the use of data and statistics.
  • Deep understanding for how analytics can be used to create and solve hypothesis and meet ROI objectives.
  • Excellent knowledge of PPC, Search marketing, SEO, Paid Social, Email & CRM, and programmatic
  • Solid understanding of user research, user-centered design principles and online consumer behavior.
  • Must be a 'voice of innovation'; constantly pushing internal clients to new opportunities, approaches, ideas and perspectives.
  • Excellent relationship management skills with ability to build rapport, influence, and deepen relationships with cross-functional team members.
  • Impeccable integrity; always putting the goals, needs and the organization's best interests above his / her own.
  • Highly flexible; comfortable working with ambiguity, frequently changing deadlines and minimal supervision.
  • Exceptional written, verbal and creative communication skills including excellent story telling skills with the ability to develop impactful executive presentations in English and Mandarin.
  • Relevant digital experience covering China, Hong Kong, Japan, Singapore, and / or Taiwan will be advantageous.
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