Senior Officer, Digital Media and Acquisition
AXA
HONG KONG
3小时前

Digital Advertising

  • Monitor and optimize performance for digital media campaigns (SEM, programmatic, social, etc) in a daily manner
  • Analyze weekly / monthly / seasonal performance data to generate insights and take actions to maximize online conversions
  • Manage media agency for in-depth optimization on sales acquisition and leads generation performance
  • DigitalPartnerships

  • Explore and develop new partnerships to extend AXA’s presence in the market
  • Grow and maintain relationship with existing partners to grow the business, build product awareness and generating leads
  • DigitalCampaigns

  • Assist in the planning and executions of brand campaign, social media promotions and product launch campaigns
  • Handle the productions of various digital marketing materials such as website, eDM, display ads, social posts, animation, videos, etc and develop ad content copywriting
  • Responsible for campaign fulfilment to eligible customers
  • Perform ad hoc assignment or other related duties as assigned
  • Monitor campaign budget and expenses
  • Prepare post-campaign report and provide recommendations based on the insights
  • Qualifications

  • University graduate or equivalent
  • Minimum 3 years’ experience in digital marketing, preferably in insurance, banking, financial institutions or advertising agency
  • Experience in paid search and digital advertising knowledge is preferred
  • Good command of English & Chinese with strong interpersonal and problem solving skills
  • Strong numeric and analytical skill, and good business senses
  • Attention to details, self-initiative and result-oriented
  • A good team player, be proactive and with can-do spirit. Have a strong sense of ownership & accountability
  • Good project management experience
  • Proficiency in MS Office (Word, Excel, PowerPoint) and computer literacy
  • About AXA

    Would you like to wake up every day driven and inspired by our noble mission and to work together as one global team to empower people to live a better life?

    Here at AXA we strive to lead the transformation of our industry. We are looking for talented individuals who come from varied backgrounds, think differently and want to be part of this exciting transformation by challenging the status quo so we can push AXA - a leading global brand and one of the most innovative companies in our industry - onto even greater things.

    In a fast-evolving world and with a presence in 64 countries, our 166,000 employees and exclusive distributors anticipate change to offer services and solutions tailored to the current and future needs of our 103 million customers.

    ABOUT AXA HONG KONG AND MACAU AXA Hong Kong and Macau, a member of the AXA Group, prides itself on serving over 1.3 million customers 1 in the region.

    In addition to being the #1 global Property & Casualty commercial lines insurer 2 , we are also one of the largest health protection providers in Hong Kong and Macau.

    Empowering people to live a better life’ is the goal of AXA Hong Kong and Macau, which is reflected in everything we do.

    We are one of the most diversified insurers, providing a full range of coverage for individual and commercial customers.

    We offer all-round, integrated solutions across Life, Health and Property & Casualty to address all their insurance needs.

    AXA is an equal opportunity employer. We are committed to promote Diversity and Inclusion (D&I) by creating a work environment where all employees are treated with dignity, respect, and where individual differences are valued.

    We welcome and treasure diverse profiles to join our big family, and to build an inclusive culture together which allows everyone to maximize their personal potential.

    1 Including customers of AXA China Region Insurance Company Limited, AXA China Region Insurance Company (Bermuda) Limited (incorporated in Bermuda with limited liability), and AXA General Insurance Hong Kong Limited

    2 AXA Corporate Solutions, AXA Matrix Risk Consultants, AXA Insurance Company, and AXA Art with AXA XL’s insurance and reinsurance operations combined What We Offer

    We offer excellent career prospects and attractive remuneration package to the right candidates.

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