Specialist, Digital Commerce, IBG
DBS Bank
Hong Kong

Business Function

Corporate and Investment Banking provides corporate customers with a full range of commercial banking products and services, including cash management services, current accounts, time deposits, trade finance, working capital finance, term loans and foreign exchange.

Through our continued commitment, DBS has cultivated long-standing relationships with its customers in the region that are based on account relationship management, service differentiation, product development and rigorous credit standards.

Job Objective

  • Develop digital strategies and initiatives to drive business growth and create unique and personalized experience for customers through the right channel at the right time
  • Set up end-to-end journey analytics to uncover gaps and identify business insights to enable multi-channel engagement with customers and cross / up-sell throughout all touchpoints
  • Identify and recommend latest technologies across various online channels to enable seamless online to offline customer experience and business operation
  • Principal Responsibilities

  • Drive digital acquisition and revenue growth by deploying digital initiatives through social media, SEM, SEO, etc.
  • Define the business metrics for end-to-end customer journey across all channels and touchpoints, for all kinds of customer interactions, transactions and engagements, i.
  • e. across Acquire-Transact-Engage

  • Analyze the business metrics, and collaborate with business teams, Marketing, Business Care and internal stakeholders to identify gaps and opportunities to improve the journey performance and enable cross / up-sell
  • Drive the design and development of journey analytics dashboard according to Data-driven Operating Model (DDOM) to track performance and generate actionable insights
  • Collaborate with Technology, Analytics teams, and internal stakeholders to identify data sources, ensure data quality, and develop plan for injecting the required data into ADA
  • Conduct business analysis on journey performance, make recommendations, and present results and ideas to key decision makers
  • Key Accountabilities

  • Initiate, oversee and manage digital commerce and acquisition projects to ensure all aspects of the projects are planned, tracked and implemented to successful completion
  • Define and agree project scope with relevant stakeholders to achieve and quantity business outcomes
  • Relevant Experience

  • Experience with leveraging various digital channels to drive customer acquisition and business growth
  • Proven track record of planning and delivering digital strategies and innovative campaigns and projects
  • Knowledge of best-practice customer acquisition strategies in and across each channel combined with focus on performance using KPIs and analytical tools
  • Experience in working cross-functionally and across regions and functions to drive digital projects
  • Highly adaptable, self-starter, ability to deal with ambiguity, thrives in fast-moving and high-growth environments
  • Good understanding of general banking technology, products and operational processes
  • Functional / Technical Competencies

  • Degree in related discipline with 7+ years’ of related working experience
  • Ability to identify and deploy latest technologies, e.g. machine learning, to drive customer acquisition and business growth
  • Ability to analyze data and link drivers with outcomes to enable customer growth
  • Strong analytical and problem-solving skills
  • Good presentation and communication skills
  • Proactive and adaptable personality, able to work in a matrix structure
  • Flexibility and ability to multi-task and take on different types of roles and activities at the same time
  • Creative and entrepreneurial attitude
  • Apply Now

    We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.

    We regret only shortlisted candidates will be notified.


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