Growth Marketing Manager - Mobile (HK)
Hong Kong, Hong Kong, Hong Kong

What you'll do

  • Report to Mobile Director and manage a small team to develop mobile strategy for the business.
  • Drive App Downloads / Active Users, both organic and paid, while ensuring the best ROI.
  • Manage day-to-day mobile performance campaign operations, including all app install and retargeting programs.
  • Manage App Store Optimization activities and processes, drive organic growth and rankings.
  • Stay up-to-date of new tools, trends and best practices in mobile marketing.
  • Own the app tracking platform and serve as central point of liaison.
  • Grow close relationship with cross-functional teams across regions.
  • Manage mobile agency and ensure they deliver towards team's objectives.
  • Communicate and collaborate with external partners, networks and tools.
  • Use data-driven approach to test new approaches and generate insights.
  • Monitor and report performance results across various levels of the business, based on overall team goals & objectives.
  • Creative management and testing.
  • Support ad-hoc mobile projects as required.
  • What you'll need

  • Degree in any Marketing, Business or related discipline;
  • 5+ years of experience in digital performance marketing or related field;
  • Mobile marketing experience preferred, with app store optimization experience;
  • Experience with app product development and app tracking platform i.e. AppsFlyer, TUNE, Kochava, Branch, etc. is a plus;
  • Experience with Mobile-specific project management;
  • Tech and / or Travel experience is a plus;
  • Proven track record for driving quality app downloads and ongoing engagement;
  • Excellent communications skills;
  • Resourceful, thinks outside the box;
  • Highly analytical mindset, organized and detail oriented;
  • Possess a global mindset and comfortable influencing people from different cultural backgrounds;
  • A start-up attitude - highly collaborative with an entrepreneurial spirit, able to work effectively a fast environment;
  • A strong team player as much as an individual contributor;
  • Proficiency in written and verbal English required, additional language is a plus;
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