Marketing Manager, Digital Media Business, Hong Kong & Taiwan
Adobe Systems Incorporated
Hong Kong

The challenge

Working closely with APAC corporate marketing, APAC marketing functions, and the regional sales team, your role is to improve marketing strategy development, thought leadership initiatives and program execution that successfully increase brand value and generate demand for Adobe’s business.

You will be supporting Adobe digital media business (DME) while ensuring alignment with the One Adobe vision across solution lines.

You will report directly to the Greater China Marketing Director for DME.

What you’ll do

  • You will be defining, planning, implementing, developing, and tracking customer-focused marketing strategies and programs in Hong Kong & Taiwan (HKT) with focus on DME business across the multiple routes to market online store, channel partners & enterprise sales.
  • You will also be the Digital Media country marketing lead driving developing and executing on the SMB and enterprise marketing plan and improve those strategies.

  • Marketing Strategy and Planning : Based on Adobe’s business and worldwide Digital Media objectives, you'll improve marketing strategies and plans to successfully achieve those objectives in HKT region.
  • Communicate plans across cross-functional teams, execute and monitor success. Provide counsel and insight to the business unit and corporate marketing in the design of marketing initiatives.

    Collaborative working with the various APAC functions across demand marketing, marketing operations as well as PR & communications.

  • Program Planning : Understand and identify key marketing opportunities in the market and deliver integrated marketing programs for DME business in HKT.
  • Work with APAC marketing functions, corporate marketing, country sales to plan a wide range of programs. Successfully driving the execution of those programs in the region.

    As part of the planning process, define measurements of success for each program. Champion the concept of integrated marketing.

  • Relationship management : Develop a strong collaborative working relationship with HKT marketing and sales teams, APAC corporate marketing, and the other members of the APAC field marketing organization.
  • Respond quickly to requests, work collaboratively to solve marketing problems, and communicate regularly with them.

  • Budget management : Plan, track, and reconcile HKT marketing budgets based on business priority.
  • What you need to succeed

  • 8 12 years of sales and marketing experience in software or a technology-related field.
  • 4 to 6 years Management experience of direct reports or virtual teams
  • Bachelor’s degree or equivalent work experience required and MBA desirable.
  • Understanding of IT industry; Knowledge of Adobe products desirable.
  • Proven success in defining marketing strategies in support of business and corporate objectives, including the development, execution, and measurement of attribution marketing programs.
  • You also have strong social selling skills and can develop positive relationships with outside services vendors. Proven track record in managing outside vendors, keeping vendors on track and within budget
  • Strong attention to detail - accurate data gathering, insightful analysis, ability to manage logistics and tactical details with flawless execution
  • Excellent leadership, interpersonal communication, teamwork and project management skills required
  • Proven track record in working effectively with cross-functional groups, sales organizations, and operations.
  • An innovator with the ability to influence management at all levels (internally and externally).
  • At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists.

    You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely.

    If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

    Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of race, gender, religion, age, sexual orientation, gender identity, disability or veteran status.

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