Brand, Marketing and Communications Leader, Asia- Pacific
The Brand, Marketing and Communications (BMC) function has an important role to play in helping to achieve EY’s ambition to create long-term value as the world’s most trusted, distinctive professional services organization.
Through the collective power of BMC, and the other teams and specialists we work with, we aim to build a better working world by driving commercial value through distinctive marketing and communications that deliver measurable market impact.
Internal Communications & Employee Engagement; Corporate communications.
BMC also includes a number of teams who are responsible for digital channels, content development, editorial, webcasts, events-staging, strategy, planning and operations.
Function : Brand, Marketing & Communications (BMC)
Scope : Global
Location : Hong Kong or Singapore preferred location, Shanghai will also be considered
To help us achieve our ambitions in Asia-Pacific, we are seeking a talented and influential candidate for the Asia-Pacific Brand, Marketing and Communications (BMC) leader role.
This is a key senior leadership position that executes the global BMC strategy across Asia-Pacific and is also accountable for developing and leading the Asia-Pacific BMC team, strategic priorities and program implementation.
The BMC leader owns the development of key messages to drive brand awareness, market leadership goals and end-to-end marketing across market activations.
Strong leadership skills are a must, combined with the ability to build effective interpersonal relationships with multiple stakeholders, working effectively in a matrix organization.
A natural storyteller with a passion for innovation and an aptitude for technology, the Asia-Pacific BMC leader will have significant experience across the full suite of go-to market and communications disciplines, including : digital marketing, social media, channel marketing, marketing analytics, branding, advertising, media relations, events and alliance relationships.
The successful candidate will have superior brand and marketing strategic skills, an agile mindset with the ability to navigate and lead change.
The Asia-Pacific BMC Leader plays a key role in helping enable EY’s regional businesses to respond to both internal and external client needs working closely with the Area Managing Partner, Deputy Area Managing Partner and the Area Operating Executive.
The Regions in Asia-Pacific are ASEAN, Greater China, Japan, Korea, Oceania, and the Asia-Pacific Financial Services Organization.
Combined these Regions generate $7.3billion USD in annual revenue and are forecasted to grow by 12% in FY21. The Asia-Pacific Area is high growth, innovative, culturally rich and diverse.
It comprises over 2,800+ partners, 62,000 people across 23 markets.
The Area BMC Leader plays an important role in ensuring our global priority programs are deployed across all Regions in Asia-Pacific, and EY people across the Area are engaged in NextWave, EY’s global strategy.
Major responsibilities / duties
The Asia-Pacific BMC Leader is a critical senior leadership role is accountable for :
Play an active role in coaching, guiding and mentoring the Regional BMC Leaders across Asia Pacific, ensuring they share best practices, and are driving the necessary transformation to adapt to changing market needs.
The role will represent the Asia-Pacific Area and Regions strongly advocating for their needs, but also providing proactive support and guidance on the strategic priorities to be deployed in each market.
Provide strategic communications support to this program and work with key leaders and functions to set appropriate targets and align Regional activities to the overall global program.
The role has flexible working hours, with approximately 40% of time is required to liaise with global BMC teams in different time zones.
It will require occasional cross border travel (around one trip per quarter post COVID19 conditions)
Skills and attributes for success
To qualify for the role you must have
Ideally, you’ll also have
Success in this role will be the delivery of a world-class BMC function that is highly effective and efficient and meets business needs both globally and locally.
Success will be measured through AMP, DAMP and Area Accounts leader feedback, EY’s global brand survey, BMC engagement metrics and a variety of ROI metrics