Who we're looking for
Crypto.com is seeking a Campaign Analyst / Manager who will research and identify new ways to raise user awareness via various channels.
Reporting to the Director and Manager of Growth, the responsibilities of this role include tracking awareness campaigns’ costs, creating and optimizing awareness campaigns, and coordinating with various parties on brand campaigns.
You’ll also be responsible for supporting the development of our advertising efforts and capabilities to drive brand SOV.
To be successful in this role, you should have experience in various brand campaigns and be comfortable with coordinating the needs of different parties.
Ultimately, you will help us ensure the budget efficiency of campaigns.
What you will be doing
Acts as the liaison between Marketing and Growth Team to plan and execute brand campaigns
Create and manage awareness and engagement campaigns on various social media or ad platforms
Analyze, track and optimize performance of brand awareness campaigns
Explore, initiate and create new brand building campaigns
Conduct brand lift study regularly
Raise brand SOV together with worldwide social engagement
Who you are
BA / BS degree in Business Administration, Mathematics, Statistics, Information System, Computer Science, Business Analytics, Data Science or relevant field
3 years experience in running brand awareness campaigns for mobile applications in relevant role (e.g. Digital Marketing Executive, Brand Executive)
Excellent skills in MS Office and G Suite
Excellent communication skills in English
Experience in handling cross brand / creators promotional campaigns
Knowledge on mobile apps, business, finance, e-commerce, accounting, and economics
Experience using BI software (Tableau, BigQuery etc) is a plus
Working experience in financial trading is a plus
Strong interest in blockchain is a plus
What we offer
We offer an attractive compensation package working in a cutting-edge field of Fintech
Flexible working hours
Work from home
Huge responsibilities from Day 1. Be the owner of your own learning curve. The possibilities are limitless and depend on you
You get to work in a very dynamic environment and be part of an international team