Web and Digital Specialist
The World First Group
Causeway Bay, Hong Kong


You will be part of the Marketing team and report directly to the Head of Marketing. A key function of this role is the hands-

on management and optimisation of a website and other associated websites with day-to-day delivery of the site, including maintenance and refreshing / updating of content.

You are a problem solver; you learn how to use new software quickly, troubleshoot efficiently for others and work your way round the odd technical hitch.

You have an excellent grasp of online technologies and a high attention to detail.

Responsibilities :

  • Overall management and day to day running of the websites and blogs internationally in collaboration with marketing colleagues to ensure website delivers on marketing objectives (social, content, SEO etc)
  • Work closely with colleagues in the Digital Marketing team to create and upload web content and assets to keep the web site in line with brand proposition.
  • Set up promotional content to support marketing campaigns.

  • Support the development of the local web sites in conjunction with regional offices in other countries, managing the translation process through internal resource or 3rd party agencies.
  • Maintain the information architecture for the World First Group’s websites and whitelabel partner sites and to ensure information is up to date.
  • Work with the Digital and Comms teams on a range of content projects, as well as procuring all necessary content including product information and rich assets for inclusion on the web sites.
  • Work closely with the UX team and Digital Analyst to make changes to the website, based on insights and periodic benchmarking of competitors' websites to suggest and define a web site improvement plan.
  • Website / CMS Governance & Process for team
  • Maintenance of an image library (website and blog)
  • Create and execute landing pages using pre-set templates for special marketing initiatives and promotions
  • Go-to person for handling web content fixes
  • Create mock-ups for website projects when needed
  • Working with back-end developers and also internal and external design teams
  • Key Capabilities :

  • Experience using and developing on WordPress CMS
  • Must be able to code using HTML and CSS
  • Good understanding of H5 and JavaScript (including jQuery) will be a plus
  • Management of website content
  • Attention to detail and an eye for design
  • Ability to work across different teams (technology; product)
  • Knowledge of integrating API's / WordPress plug-ins
  • Experience with Bootstrap
  • Outstanding organizational skills with the ability to multi-task and be collaborative while meeting deadlines in a fast-
  • paced environment with many interruptions

  • Self-starter approach to work, with eagerness to consistently exceed objectives
  • The ability to work individually or in a team environment
  • Basic SEO knowledge
  • Basic understanding of UX principles
  • Content writing experience
  • What we offer :

  • A competitive salary, commensurate with experience
  • An excellent benefits package including annual discretionary bonus scheme, life insurance, medical and dental cover including spouse and dependents
  • Learning and development opportunities
  • Open, friendly, fun-loving international working environment
  • 20 days annual leave, free breakfast, relaxed dress code, birthday leave, volunteer day, and more!
  • To Apply :

    Please submit your CV (in Microsoft Word or PDF format) to us.

    To find out more about what it's like to work with World First or more job opportunities, please visit our website at www.

    worldfirst.com / en-hk / careers

    Personal data collected will be used for recruitment purposes only.

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