Merchandising Manager
Hermès
Hong Kong, China
2天前

General Role

Merchandising manager analyses metiers sales and reveal the sales development opportunity in line with metiers global strategy.

In partnership with Retail and Wholesale TR team, Merchandising Manager advise and implement strategic product supply paying attention to right balance within each location.

Follow-up while respecting the autonomy of each store contribute to improved sell-through by keeping attention to the right stock level (profitability).

Thanks to its close partnership with commercial team, Merchandising Manager will reveal Hermes traveler specific needs for future

Context

  • Coordinate buyings sessions physically in Paris and / or remotely on line
  • Analyse sales performance by metier to advise for improvement opportunities
  • Implement metiers development strategy in coordination with commercial team
  • Communicate with Metiers about TR specific customers needs
  • Monitor KPI (MOS, trend, salesmix, PSI, allocation split ) for profitable, balanced persistent growth
  • Contribute to the proposal of a creative, modern, and innovative offer in the Travel Retail Asia network, in response to the evolution of our customers.
  • Main responsibilities

    Organize the Product Offer of Travel Retail Asia Pacific

  • Structuring within each area a product offer approach
  • Diffuse this competence within the commercial areas (training, method, best practices)
  • Be the main contact for commercial aspects of customer service
  • Master the life cycle of the products

  • Promote the sell-through of the Fashion Métiers and optimize the stock turnover of other Métiers (transfers, and in coordination with the implementation of incentives);
  • Seasonal sell-through reporting and analysis for the region.

  • Monitor the supply flows with the Customers’ Service in France.
  • Coordinate delivery priorities according to sales trend and budget plan
  • Manage novelty launch in collaboration with the Métiers and the markets.
  • Ensure best-sellers availability in store and define selection of PSI for each boutique
  • Provide qualitative feedbacks and trend for short term and PIC forecast.
  • Monitor aging stocks twice a year, following the Group procedure
  • Define the markets’ priorities

  • Develop with the Asia Travel Retail Director and the area managers their product offer strategy by country,
  • Monthly reporting and analysis of the Travel Retail Asia activity per store and Métier.
  • Support concessionaires and subsidiaries in the preparation of their Open to Buy budgets (OTB) in line with their strategy, preparation of OTB tool;
  • provide recommendation to buyers before each buying session. Assist buyers and area manager and ensuring a coherent selection during buying sessions.

  • Distribute quotas and push offers to contribute to the development of each market,
  • Manage the evolution of product mix, permanent stocks, exceptional pieces, and landing stocks.
  • In accordance with the Visual Merchandising guidelines, collaborate closely for a better anticipation with the person in charge

  • Sharing development priorities.
  • Being a relay

  • Be alert on training needs
  • Expose to the Métiers the opportunities of the region, reporting to the Métiers and organize regional incentive program in collaboration with the Métiers
  • Share with concessionaires and subsidiaries the trend analysis and sales forecasts,
  • Prepare and analyze monthly the price positioning related to the Travel Retail Asia.
  • Performance criteria

  • Contribute to the development of Travel Retail Asia Pacific, its mature and emerging markets, through the Product Offer
  • Achieve Commercial and Financial targets set annually
  • In a complex and evolving context, propose creative solutions
  • Serve and marvel our customers!
  • Other Responsibilities

  • Support the Asia Pacific Travel Retail Director in the construction of the yearly financial exercises (Budget, Reestimate, B+2)
  • Safeguard of the wholesale budget in collaboration of the Director
  • Ad-hoc regional projects
  • Profile

  • Expertise in merchandising with a good product sense
  • Business sense combined with service minded with good interpersonal skills
  • Analytical and Reliable in data
  • Excellent organization skills
  • Proficient in information systems and Microsoft Office, particularly mastering Excel, Hermes system experience is a big plus
  • Fluent English, French is a plus
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