Raise awareness of Brand’s story, Brand technology and Brand’s presence in Taiwan through a programme of continuous messaging.
Build and maintain relationships with media in Taiwan, including print, online, and bloggers. Frequent person to person meetings will take place both in Shanghai and other Taiwan cities as required.
Seek and develop PR opportunities across all media, partnerships and channels.
Understand the media landscape by reading relevant media and social sources to develop a
good understanding of the market place.
Pitching both planned and reactive Brand stories to media.
Manage a list of seeding locations. Amplifying stories where appropriate.
Manage influencers across Brand’s range of technology. Influencers are broadly defined to include Doctors and hospitals as part of Brand’s scientific credentialing programmes, to celebrities or high net worth individuals.
You will identify KOLs, build Brand’s pool of contacts, and manage them as part of an ongoing network of influencers. The vast majority of these KOLs will be engaged without monetary payment.
Produce Taiwan specific content in the form of press releases, interviews, Q&As, online content, event materials, etc.
Create and develop news stories to secure further press coverage.
Administrative and analytic
Fulfil media requests in a timely, deadline-sensitive manner.
Monitor and report competitor activity and relevant industry trends, events and opportunities
to appropriate teams.
Handle PR admin including building and maintaining media lists, collating coverage,
managing resources such as keeping files and templates in order.
Complete monthly coverage reports and post-campaign reports for all major launches.
Monitor, analyse and report PR results.
Responsibility for budgetary administration, working closely with the Communications teams
and finance teams.
Event planning and management
Plan and manage media events from start to finish. Responsibilities include;
Deduce event core messages and goals.
Finding and training suitable spokesperson.
Content creation, scripts, presentations, takeaways, biographies.
Source and manage event location and props.
Manage event budgets
Support in developing PR strategy for Taiwan with Head of Communications.
Liaise with global counterparts to leverage PR strategies, materials and execution.
Develop and support internal communications activities
Liaise with global counterparts to ensure internal communication consistency with the rest of
the Brand world and leverage materials and execution ideas.
At least 5 years’ experience or more.
Experience with influencer engagement as well as day to day press relations
Work experience in the Taiwan with a network of contacts
Strong understanding of the media landscape.
High awareness of local and cultural nuances.
Strong verbal communications skills.
Strong written skills; ability to write concise, engaging and when appropriate witty copy.
Strong networking skills.
Strong project management, organisational and planning skills.
Strong time management skills needed to balance multiple projects, campaigns and administrative duties.
Strong English skills.
Candidates with more senior experience will be considered for the Senior Manager role
A doer- not afraid to try new things and get stuck in.
Persuasive, articulate, personable a clear communicator.
Creative and insightful - creating new ideas to engage media.
Tenacious - determined to develop solutions and deliver results.
A fast learner and quick to adapt.
Strong attention to detail and accuracy.
Business savvy -understands how PR acts as a vehicle to support the China business win.
A multitasker, excellent at prioritisation, comfortable handling and implementing many projects concurrently.
Ability to work in a fast-paced office where priorities can change.