Senior CRM Marketing Specialist
鰂魚涌, 香港
source : Dairy Farm

The Job

  • Assist in the formulation, assessment and selection of the communication and segmentation strategy to attract and retain the customer
  • Execute customer promotions independently accordingly to the CRM plan developed, and communicate that in various channels including ATL, instore and member communication channels
  • Analyse the promotion effectiveness on different segment promotion and providing insights and recommendations
  • The Person

  • Bachelor degree holder in Communications or other related disciplines
  • Minimum 4-5 years of experience in e-Commerce or digital marketing and CRM
  • Experience in retail, FMCG or digital agency is an advantage
  • Excellent command of written and spoken English and Chinese
  • High proficiency in MS Office applications and Chinese word processing
  • A team player, detail-minded, independent with strong interpersonal skills
  • Self-motivated and able to work independently with strong sales drive
  • Strong in data analysis
  • Fast learner with good analytical skills, good communication and presentation skills
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