The position reports to Regional Marketing Manager. Ensure a key role in the elaboration, implementation and follow up of the makeup strategies for the Region to ensure an efficient, harmonized and consistent execution.
Be a true support for markets and a reliable makeup & fragrance expert for Central.
Contribute to the elaboration of relevant and harmonized makeup strategies for the Region
From Central master plan and from the identification of Asian markets specific needs and expectations, elaborate the yearly makeup marketing plans and strategies in collaboration with the Regional Marketing Manager
Establish guidelines on launch potentials
Provide guidelines also on A&P action plans for basic and novelties (volumes and items to order mainly in terms of merchandising and sampling)
Provide price positioning recommendation
Present the strategy in Regional marketing meetings and Central taskforces
Implement the Makeup marketing plans and strategies
Relay and clarify corporate and regional objectives and strategy to local teams on a daily basis (provide regular updates, anticipate questions...)
Should relay and contribute to building 360 launch plans for key initiatives (per "touch point" launch plans) in collaboration with Regional marketing team (media, CRM, merchandising)
Interact and assist markets in the implementation of the strategy : review market forecasts on code 1, merchandising items and samples for novelties as well as for basic catalogue support
Support and assist markets in the development and implementation of local action plans
Ensure strong field presence to be fully knowledgeable about local practices, issues and needs.
Follow up on the implementation of the Makeup strategies
Gather qualitative and quantitative feedbacks for each key launch as well as on an on-going basis
Build strong partnerships with local teams to collect needs and requests and assess their relevance. Recommend adapted action plans when necessary.
Anticipate and propose relevant initiatives also (ex : recommend to adjust a sales argument or to develop a specific sampling format)
Favor best practice sharing across the Region
Collaborate with Regional training team to develop, clarify and improve BC tools and sales speech
Interact with Central Marketing teams to obtain most adapted tools (ex : specific glorifier...) and respect of deadlines
Support markets and Central team to develop make-up category
Develop make-up business with related Central departments (marketing, media, digital, merchandising) and countries
Preparation and implementation of thematic taskforces related to key initiatives of the make-up category
Consolidate and communicate to Central the needs, analysis, competitors information transmitted by countries about make-up category
At least 5 years of experience in beauty industry, from selective brands / makeup specialists brands is a plus
Bachelor's degree required
Strong numerical skills and business mindset
Strong interpersonal and communications skills
Resourceful, creative and self-motivated with strong organizational skills
Fluent in English
Required traveling in the region